Redefining Manhood: The Holistic Path to Health and Purpose

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By the end of this episode of the Fallen Man Podcast with Hollywood trainer, Ajax Cortez, we'll have answered, what is a man?

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You'll know what the four pillars of health are.

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You'll know the intricate piece that most men miss in their lives for staying healthy and fit.

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And you'll know what two common traits all successful people seem to share.

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Now, if you want to skip through the get to know you segment with Ajax, timestamps are in the description or the show notes, whatever platform you're on.

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And Ajax wanted you to hear this one thing.

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If nothing else, then we'll get on with the show.

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Check it out.

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Yeah, I would say for every man listening.

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That if you want to be your highest self and live the life that you could dream of having, you know, the highest level of achievement and success, put your health first, always maintain that, and that will be your foundation for the rest of your life.

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You have just that one thing.

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It can in fact be that simple.

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There's only two things that I, of everyone I've ever worked with, that's successful.

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There's only two things in common.

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Number one, they follow a schedule.

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They prioritize their time.

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They value their time.

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That's what that represents.

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And number two, they exercise.

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Those are two things every man has in common.

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The guidance are admirable, schedule priorities, exercise.

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You do that.

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You have that everything else, as I said, sky's the limit.

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Here's the million dollar question.

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How do men like us reach our full potential growing to the men we dream of being while taking care of our responsibilities, working and living?

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Being good husbands, fathers, and still take care of ourselves.

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Well, that's the big question in this podcast.

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We'll help you answer those questions and more.

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My name is Brent and welcome to the fallible man podcast.

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Welcome to the fallible man podcast.

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You're home for all things, man, husband, and father.

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Big shout out to fallible nation.

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That's our private community and a warm welcome to our first time listeners.

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Hey, I know there's a lot out there competing for your attention.

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So it means a lot to us that you've given us a chance.

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I hope you enjoy the show.

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Be sure to reach out to me at the fallible man on Instagram or any other social media.

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Let me know.

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And if you really enjoy it, share the show with somebody or leave us review on Apple podcast.

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That helps out a lot.

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My special guest today is entrepreneur and trainer, Alexander Cortez, Alex.

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Welcome to the fallible man podcast.

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How you doing Brent?

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Man, I I'm excited for today's show.

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I think we're gonna have a great conversation, Alex.

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We like to start out pretty, pretty light here.

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So how's your trivia skills?

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Trivia.

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Trivia.

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Uh, you know, probably lacking at this point.

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There was, there was a time I used to, you ever read the bathroom reader series?

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Oh yeah.

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Yeah.

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Okay.

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Like there, there was a point in my life where I read the entire series up to that point, like it was like 35 books and I, after that, like I did this like in my twenties and I was just like, it's like a jeopardy.

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You know, I'm kind of a contestant.

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I just, I can answer anything.

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Like, this is useless facts.

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That was over a decade ago.

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So, uh, it might not be so sharp now, but let's find out.

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We'll see.

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It's, it's really, you know, I pick random questions.

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I generally try and avoid of like, if I know one of my guests has a specialty, I actually purposely try and avoid those, but I was being nice today.

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So it was at least a sports based question.

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How's that?

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That's gonna be a bloodbath.

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Go for it.

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What sport is Steve Redgrave known for?

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Is it A, swimming, B, rowing, C, football, or D, basketball?

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I'm just going to guess rowing.

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All right.

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Now guys, you know, the rules don't cheat.

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Don't look it up.

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Don't mess around.

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And for God's sake, if you're driving, please don't write it down while you're driving.

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We'll come back to that a little bit later.

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Now, Alex, we'll get into what you do and your backstory.

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But today in this moment, in your own words, who is Alexander Cortez?

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Uh, Alexander Cortez, Alexander Juan Antonio Cortez.

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I use his full name.

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So father, uh, entrepreneur, personal trainer, uh, educator, teacher, right?

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Most of all, or how the world knows me on a public level.

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Is that how you see you?

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Yes.

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Yeah.

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I've, I've always, I divide my life into, you have two spirits.

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You have your personal private life, which is how people know you, you know, individually, people you have relationships with.

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Which that, you know, this could be as a husband, as a father, as a friend.

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And then you have the life that you lead externally, which that's going to be more of your profession, your job.

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How, like I said, the world knows you within the external domain.

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You know, the way most people know me externally, I'm a teacher for them.

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I'm a teacher, paternal figure in that way.

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Perhaps a brotherly, fatherly kind of figure.

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Uh, and then, you know, within my individual life, obviously I'm married, I have a wife, I have kids.

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And they know me very differently.

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And you're married and a father.

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So congratulations on both those aspects, right?

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Thanks.

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Uh, you know, it's amazing how much of our lives that becomes as we go, right?

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The world changed drastically when I got married and changed even more drastically when I had kids.

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It's, uh, It's not more or less, it's just different.

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Oh.

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You know, usually, um, like I haven't been a dad that long.

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My son was born like a year and a half ago, little more than that.

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Like, whatever, 20 months.

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But, uh, you know, being married and then I'll see, yeah.

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I've been having children.

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You, it puts far more demands on you.

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It's like what you actually are, who you are and what you're made of.

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And, uh, I don't miss being a single man.

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But, you know, there is like a, you know, as you know, you're obviously.

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Married yourself, you have kids, but like there's a dramatic difference in your definition, um, is how you see your being, you know, before being single than after having, you know, being responsible for people.

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It's just, it's just a shift, um, you know, and life's, life's never the same again.

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You can never, you still have gifts, you can never go back.

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Not that you'd want to, but it's also interesting when you talk to younger men who are, you know, single, right, like in their 20s where it's, You know, whether you want to or not, you sort of have this dad energy, where it's like, you're just, you're just older than them, like, you're older than them, you're, you're going to be a bit more mature, uh, and, uh, you see, uh, I think of like my parents now, it's like, I kind of, yeah, like, you understand you're also like your father for the first time as well, where it's like, you see, and you don't, you just don't have that until you're there, so it's, it's been cool, like, I've really enjoyed the journey of it.

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And, uh, it's pretty, I've written about as well, but I think it's actually maybe a nicer person the last few years.

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You just become, become more sympathetic to people since you can kind of see a lot of their individual progress issues that they have or just bad parents.

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They were younger.

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I think it's very real.

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So coffee, tea, energy, drinks, soda, or something else.

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All of them.

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Yeah, I'm, I'm, I'm a great, uh, proponent of beverage maxing.

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I'm one of those guys who always likes to be drinking something different.

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I like novelty.

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So like all of a sudden I'll have coffee in the morning.

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Yeah.

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Right now I'm having energy drinks, which is just, it's faster.

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Then I'll have like an afternoon.

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Yeah, there you go.

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Coffee, I'll have coffee in the morning.

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Then sometimes I'll have tea.

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Then I'll switch like sparkling water.

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In the evening I'll do like a tea again, like, you know, non caffeinated.

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Like I drink a lot of Topo Chico.

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Um, it's, it's just fun.

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Yeah.

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And also I think doing beverages, it's sort of a, it can act as a state change.

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So you might have something where you drink, you know, during the morning, it's coffee, puts you in a certain mood.

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And then afternoon, you know, maybe you're doing, uh, work, excuse me.

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And maybe you're, you're reflecting on your work and planning for the next day.

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So it's like, okay, that's, that's at whatever tea time, you know, like Topo Chico and late at night.

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It's something else for us.

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Okay.

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The day's winding down.

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I'm going to do like the hot chocolate.

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Um, so, I mean, that's how I am.

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I'm not one of those people.

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I can drink the same thing all day.

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I also drink water too, right?

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I just have straight water, of course.

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But it always makes my wife laugh.

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It's always just having these different things.

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I'm always drinking for a few hours.

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She, she got used to it of course.

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Oh yeah.

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There, there's something always in my hand.

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It doesn't, there's something right.

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Well, there's the energy drink of the coffee.

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I'm the same way.

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Uh, have you tried the liquid death?

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I'm starting to dig that.

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I like the lime.

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Yeah.

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I haven't tried the flavor ones.

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I tried them like three or four years ago when first came out, it was just water.

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Yeah.

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I thought it was something else when I opened it up.

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I was like, look at that.

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Maybe that's a, I don't know.

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It's like a flavored water, mineral water.

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I just realized it was just regular water with a cool can.

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Right, right.

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Yeah.

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Yeah.

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And then in a sparking version of flat version, I was like, okay, this is not what I was expecting.

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And then, you know, now they just got a flavored version.

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Yeah.

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But also the company's doing, I think, hundreds of millions in sales right now with a billion dollar valuation.

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So that ironic, uh, I don't even know what you'd call that market.

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Like the meta irony market of just drinking water in a death head can is, uh, caught on.

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Well, that was, uh, I read the company's statement at one point.

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There's like making water cool again or something.

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Uh, the, the CEO, the founder was inspired because not everybody realizes this, uh, human monster actually makes Turing drinks and it's just water in a can.

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He was at like a big all day comp, uh, what do you call it?

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A concert, right?

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Big, uh, multi band concert, whatever you call those.

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And he was just watching the singers and stuff, just down these cans.

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He's like, They're going to die of a heart attack drinking that much monster on stage.

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And then he found out that they have monster puts out Turing drinks, which is water in a can for bands.

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So they're not just drinking a water bottle on stage.

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That way they're branded water on stage.

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Okay.

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Makes sense.

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Right.

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So he decided to go after that market, but I mean, Austin's a great idea.

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Like when I saw it, you never know what's going to make money.

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I've always been struck by, I've seen some, I've seen people, Make, get this, make bags, get rich in the most absurd kind of niches or with these products.

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They just like, really?

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Like people buy this?

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Yes, they do.

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You know, like water, monster water, for example, I was consulting with a beverage company like a few years ago for potentially sort of launching new water.

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And they wanted to call it like Cobra water and the market research like tested well and all it was was just water with a Cobra on it.

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But you know, but like, you know, it ended up working out because you know, like the investors fell through and all that.

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But yes, I'll think about that.

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I'm like, I shouldn't have to like a hip product would be unique, right?

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I'm like, it's a spring water with Cobra.

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Yeah.

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Yeah.

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That's all it was.

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A kiss kiss nailed that years ago.

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Kiss came up with the concept.

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I mean, are you familiar with the story of kiss was formed?

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Yes.

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Right.

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That this is what kiss went to prove.

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All you got to have is a really great gimmick.

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You don't have to be.

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Dollar.

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You don't have to be the best.

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You just have to have a really good gimmick and you can sell stuff.

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So I think I read, I think there's Gene Simmons.

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He has like an autobiography about making a kiss.

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It was, it's just interesting guy and said, right.

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Business mind where it's like, okay, we're going to have a look and we're going to have merchandise, like, you know, very, you know, if you, you probably write yourself, but like, you know, very early on, like the process for me, the band was like, we're going to do t shirts.

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We're going to, you're going to take the, you know, all the face panel that we're going to, it's going to put everything you can to sell that stuff.

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Becoming hyper successful because of it, whether the music was good or not.

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It was like, Hey, you know, we're okay.

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Oh, he taught them all to how to play their instruments.

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He was, he was a music teacher.

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And so he taught them all how to play their instruments because it started as a bet in the teacher's lounge.

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He's like, Oh yeah, you know, give me a couple of guys who can play their instruments and I can give me again, you don't have to be good.

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And then they're like, yeah, right.

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It started as a very bro conversation.

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Very super bro.

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And then, uh, I mean, they became, yeah, he started like one of the successful bands at their time, all time, right.

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Not about merchandise and money they made.

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What is your favorite childhood memory?

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Go back in time here.

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I, I don't reflect that childhood much.

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I, I don't know if this would count as childhood memory, but, uh, when I did graduate high school, that was, I guess you should say, you call that childhood since I was 18.

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But I, I was ecstatic because I, I never wanted, I was one of those kids where I never liked being a kid.

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Mm-Hmm.

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. Um, like I had great parents.

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My parents were wonderful people, awesome father, awesome mother.

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But, uh, I just, I just resented the whole schooling system, like a very, very young age.

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I always felt like a massive waste of time, it was inefficient, a lot of just pointless bullshit, honestly, which will leave it.

00:13:40.375 --> 00:13:46.365
So like from probably around like second, third grade, I was just always fantasizing about being an adult and being older.

00:13:47.095 --> 00:13:56.663
I was always also a racist reader from like elementary school on, so I'd be reading like great novels, reading about adults having adventures.

00:13:56.673 --> 00:14:00.384
Or I'd be like a kid, sort of like the orphan archetype, they're having an adventure.

00:14:00.825 --> 00:14:06.184
Getting to go to the adult world, but I was stuck in this damn school system until my kids were 12.

00:14:06.855 --> 00:14:07.924
So I finally turned 18.

00:14:07.924 --> 00:14:09.485
I'm like, okay, like this is over.

00:14:09.634 --> 00:14:10.195
It's done.

00:14:10.225 --> 00:14:11.443
I never have to go back to this.

00:14:11.445 --> 00:14:12.695
Like life can actually begin.

00:14:13.745 --> 00:14:15.543
So like that was, you know, grad graduating high school.

00:14:15.543 --> 00:14:20.803
I just remember walking up the stage and like, that was the happiest I'd ever felt at that point in my life.

00:14:21.864 --> 00:14:23.174
I'm a real boy now.

00:14:23.294 --> 00:14:23.664
Right?

00:14:23.674 --> 00:14:24.945
Life, life can begin.

00:14:25.985 --> 00:14:34.820
Oh, then I had to go to college, which was also a waste of time, but you know, at least I had more freedom over my time, which versus having to Compulsory schooling.

00:14:34.909 --> 00:14:39.259
So what's your go to weapon for the zombie apocalypse?

00:14:42.070 --> 00:14:43.070
Go to weapon?

00:14:43.409 --> 00:14:53.090
Uh, yeah, I mean, I mean, surviving a zombie apocalypse, I think is really more about just maintaining distance.

00:14:55.119 --> 00:14:58.909
So if you have this like a good sniper rifle, that's really all you need.

00:15:00.629 --> 00:15:00.950
All right.

00:15:01.019 --> 00:15:01.639
I like it.

00:15:01.798 --> 00:15:02.078
Yeah.

00:15:03.009 --> 00:15:07.500
What's something everyone should know about you before we dig into to the subject today?

00:15:10.578 --> 00:15:18.490
No, I mean this is a perhaps petty but I go by the two names.

00:15:18.490 --> 00:15:20.210
I could go by Alexander Ajak.

00:15:20.269 --> 00:15:25.409
I've never got my Alex That's all good.

00:15:26.190 --> 00:15:26.809
That's it.

00:15:26.980 --> 00:15:27.409
That's it.

00:15:27.409 --> 00:15:29.620
I know I'm normally as a host right there.

00:15:30.090 --> 00:15:31.730
I've never introduced myself as Alex.

00:15:32.139 --> 00:15:33.519
I just don't use Alex's name at all.

00:15:36.210 --> 00:15:39.779
That's a total fail on my part as a host guys.

00:15:39.779 --> 00:15:41.318
I blew that one entirely.

00:15:41.509 --> 00:15:41.798
Totally.

00:15:41.798 --> 00:15:42.269
Okay.

00:15:43.219 --> 00:15:47.629
Normally I ask like for the show starts, like, do you have a preference on what I call you?

00:15:48.139 --> 00:15:52.815
Uh, But I've shortened Alexander to Alec my whole life.

00:15:52.815 --> 00:15:53.714
I didn't even think about it.

00:15:55.323 --> 00:15:57.304
Oh, failure, failure.

00:15:58.365 --> 00:16:00.335
Guys, we begin to know Ajax just a little bit.

00:16:00.375 --> 00:16:03.714
And the next part of the show, we're going to dive into what he does.

00:16:03.764 --> 00:16:06.073
And the question, what is a man?

00:16:06.533 --> 00:16:09.764
We're going to roll our sponsor and we'll be right back with more from Alexander Cortez.

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00:17:38.409 --> 00:17:39.829
Welcome back in the first part of the show.

00:17:39.829 --> 00:17:48.529
We spent some time getting to know who Alexander Cortez is in this part of the show, we're going to dig into a little bit of what Alex does actually, and the question, what is a man?

00:17:48.940 --> 00:17:50.519
Because Alex's answer.

00:17:50.809 --> 00:17:53.329
Just really stuck out of my head and I want to have that conversation.

00:17:53.750 --> 00:17:57.180
So Alex, before we dig into that, though, we need to know a little more about you.

00:17:57.180 --> 00:17:59.939
So you've had an incredibly distinguished career in fitness.

00:18:00.220 --> 00:18:15.140
We talked a little bit before we started, uh, before we actually started recording and just blew my mind even more from what I already knew about you, but you've gone from working in box gyms all the way to Hollywood and everything in between, tell us a little bit about you.

00:18:17.519 --> 00:18:21.470
So fitness career, um, so I guess I'll kind of start from the beginning.

00:18:21.480 --> 00:18:23.130
So I'm, I'm 35 now.

00:18:23.609 --> 00:18:26.128
I've been a personal trainer since I was 20.

00:18:26.869 --> 00:18:39.700
So I'm one of the few people who has just done one thing, essentially their entire adult life in terms of building a skillset, a talent stack, fitness has like a very high dropout rate, but about 90 percent of trainers.

00:18:40.025 --> 00:18:41.414
Just quit in the first year.

00:18:41.424 --> 00:18:46.025
So if you meet any, if you meet anyone in fitness that's been doing it longer than five years, they're probably pretty good.

00:18:46.674 --> 00:18:50.894
You know, and for myself, it's the only career I've had in my entire adult professional life.

00:18:51.615 --> 00:18:52.824
It started when I was 20.

00:18:53.115 --> 00:19:01.674
My original career plan, if you could call it that, I wanted to be a professional ballet dancer.

00:19:02.484 --> 00:19:08.525
That's actually what I went to college for was a dance performance and choreography degree.

00:19:09.025 --> 00:19:11.134
This is like back in 2007, eight, nine.

00:19:12.075 --> 00:19:13.055
And that didn't work out.

00:19:13.815 --> 00:19:15.335
I got very injured the first year.

00:19:15.335 --> 00:19:18.734
I tore off sort of part of my left hamstring, essentially.

00:19:18.734 --> 00:19:21.095
So my left leg never worked right after that.

00:19:21.104 --> 00:19:25.164
Still doesn't, but works pretty well, mostly.

00:19:25.854 --> 00:19:28.085
So that kind of killed that pretty young.

00:19:28.125 --> 00:19:29.144
And so I was in college.

00:19:29.203 --> 00:19:30.535
I was getting a liberal arts degree.

00:19:30.634 --> 00:19:32.265
I realized this was a worthless degree.

00:19:32.265 --> 00:19:37.875
I got very red pilled as we call it now on a sort of state of society, state of education.

00:19:39.154 --> 00:19:40.105
And I didn't know what to do.

00:19:40.669 --> 00:19:45.650
And I was having to do my rehab of my leg and I found out that I really, I really enjoyed fitness.

00:19:45.650 --> 00:19:46.460
I liked working out.

00:19:47.779 --> 00:19:49.429
I liked learning about the process.

00:19:49.549 --> 00:20:02.778
And as I got closer to graduating, I saw that personal training, you could get certified in a weekend, unfortunately, uh, very, you know, very little barrier to entry, but you got paid more than minimum wage.

00:20:03.159 --> 00:20:08.989
So I thought, you know what, I'll do this job and maybe it will turn into something, but at least I'll get paid.

00:20:10.559 --> 00:20:18.109
So I was 20 started personal training and essentially just never stopped and so that was like I said That was quite a few years ago.

00:20:18.269 --> 00:20:19.920
And I originally started off in big box gyms.

00:20:19.920 --> 00:20:34.140
I worked at a 24 hour fitness crunch I had a big breakthrough that happened 2014 was a while ago 2014 is like over a decade ago.

00:20:34.140 --> 00:20:34.700
Basically.

00:20:35.450 --> 00:20:43.285
I had a client that was a Bollywood actor and went with him to India for six months And I trained him there.

00:20:44.513 --> 00:20:46.174
It's dogs who visit a foreign country.

00:20:46.295 --> 00:20:48.134
India is a very different United States.

00:20:48.335 --> 00:20:49.575
It's an Eastern civilization.

00:20:50.585 --> 00:20:55.035
And at the same time I was training him, I started writing for a couple of magazines as well.

00:20:55.375 --> 00:20:59.634
Uh, former editor of Muscle Fitness, Bobby Elmfeld, who unfortunately passed away.

00:21:00.799 --> 00:21:06.900
Many years ago, but he had a scouted me essentially from just reading my posts on Facebook at the time.

00:21:07.029 --> 00:21:11.769
I kind of have sort of like a Facebook following and, uh, reading my column on leave TS.

00:21:12.589 --> 00:21:15.098
So I hit this position when I was very young rush.

00:21:15.659 --> 00:21:18.388
Wasn't making that much money, but I was, I was writing for magazines.

00:21:18.439 --> 00:21:20.048
I was writing articles online.

00:21:20.669 --> 00:21:23.380
I started sort of accruing what we now call a personal brand.

00:21:24.220 --> 00:21:26.190
And, uh, yeah, it was, it was interesting.

00:21:26.220 --> 00:21:31.199
I was seeing the internet change in real time where this digital economy was taking hold.

00:21:31.865 --> 00:21:43.114
And this exploding and I saw then in the 2010s that that was probably going to be the future of fitness, which it was now personal training when I started it was just a Deadly kind of career.

00:21:43.834 --> 00:21:59.755
Uh, there's a lot of jokes made about how dumb personal trainers were and there still are but The internet just changed everything instagram youtube The ability to reach millions of people and educate them And that's also when the blogging era was really big and a lot of my early You Personal training education.

00:21:59.755 --> 00:22:25.184
So I've been reading textbooks was just trying to find other personal trainers who had more experience than I did, or were they saying about training, uh, you know, about fitness, about biology, you know, what were their strategies and it all eventually converged together when I finally launched my own brand in 2017, which it took off, you know, I've always been very consistent with, uh, content creation and everything that entails.

00:22:25.404 --> 00:22:31.585
And it allowed me to create this digital brand, this online brand where I can live anywhere.

00:22:31.714 --> 00:22:32.644
I've traveled the world.

00:22:33.554 --> 00:22:39.794
Uh, a couple of times over and I've also been able to expand to other things, but the core of the business is still to this day.

00:22:39.794 --> 00:22:44.294
Well, I consider just fitness, health, education, health is an infinite market.

00:22:44.364 --> 00:22:45.673
Everybody wants to be healthy.

00:22:45.884 --> 00:22:46.954
If you don't have your health, what do you have?

00:22:47.934 --> 00:22:49.324
And so it's never going away.

00:22:52.575 --> 00:22:57.003
I was trying not to laugh when you were, uh, mocking how easy it is to become a trainer.

00:22:59.814 --> 00:23:06.984
I, I, it took me a little longer to read the textbook, but I was just blown away.

00:23:07.388 --> 00:23:12.809
By the lack of knowledge in training involved in getting that certification.

00:23:14.170 --> 00:23:21.799
And I won't call them out, but I, I was just like, I know nothing more about actually training people.

00:23:22.648 --> 00:23:29.269
I learned more about the business of training people and, uh, you know, CYA.

00:23:29.269 --> 00:23:33.190
But I was like, how does this make me a better trainer?

00:23:33.894 --> 00:23:47.065
Cause I've been doing it on this side for years, but this didn't teach me anything about training techniques or actual, you know, so I was, I was trying not to laugh really hard when you said that cause like, yeah.

00:23:48.335 --> 00:23:55.213
Uh, but you, you managed to just take your brand to a whole nother level of training people and succeed.

00:23:55.234 --> 00:23:58.095
Like I, I was blown away when I started reading your background.

00:23:58.474 --> 00:24:01.204
I was like, how have you stayed in this industry this long?

00:24:01.384 --> 00:24:03.464
Like, It just doesn't happen.

00:24:04.565 --> 00:24:05.644
It's, it's pretty uncommon.

00:24:05.684 --> 00:24:09.525
Like I think you're saying with training, the barrier to entry is so low.

00:24:11.025 --> 00:24:14.733
I couldn't tell you even with the textbooks, I remember they had basic anatomy in them.

00:24:15.714 --> 00:24:15.844
Yeah.

00:24:15.844 --> 00:24:19.984
There's some useful information, obviously, but you can get certified in a weekend.

00:24:21.244 --> 00:24:21.414
Yeah.

00:24:21.474 --> 00:24:21.644
Yeah.

00:24:21.644 --> 00:24:29.884
I know if I'm being honest, like anyone in the business industry will tell you this, the push to training, like it typically selects for like a pretty bottom tier individual.

00:24:30.034 --> 00:24:31.534
Unfortunately, most people quit.

00:24:32.214 --> 00:24:38.454
They, they get, they get certified to get into it and they realize like, wow, this is like, A very complex involved job.

00:24:38.454 --> 00:24:46.384
And you know, when you think about like qualifications, you become a trainer, just like all you need is what, uh, CPR certification.

00:24:46.444 --> 00:24:46.894
That's it.

00:24:47.545 --> 00:24:50.825
And you can, you're taking people through this environment in the gym, right?

00:24:50.825 --> 00:24:59.565
Where you can very easily injure somebody because previous bodily harm, uh, they're spending money like on a hypothetical product of hopefully getting results.

00:24:59.984 --> 00:25:01.335
You don't know what the hell you're doing.

00:25:02.144 --> 00:25:04.525
Nobody learns anything first principles at all.

00:25:04.555 --> 00:25:11.384
And I mean, that's why people drop out, but for my sake, I was always, that's always good at studying.

00:25:11.384 --> 00:25:13.805
I was very studious and I wanted to help people.

00:25:14.884 --> 00:25:19.334
It was just, uh, those first like four or five years of training, if you aren't dedicated to it, it's an absolute grind.

00:25:19.525 --> 00:25:20.834
You just realize you don't know anything.

00:25:20.865 --> 00:25:36.539
There's sort of, and you're all, oftentimes I'm doing negative knowledge, a lot of myth making, a lot of, there's a lot of trends and fitness and stuff We believe for a period of time either gets disproven later Oh, maybe that wasn't the best process for that But I just kept at it.

00:25:37.369 --> 00:25:42.819
I kept at it and it gave me a very good education Certainly in human biology, but also like psychology as well.

00:25:42.819 --> 00:25:43.878
You have to understand people.

00:25:44.598 --> 00:25:49.670
It's a talk job Very often you're just talking to somebody for an hour and you're they just want a friend, right?

00:25:50.460 --> 00:25:51.500
They hired you to get them in shape.

00:25:51.509 --> 00:26:01.464
But also as Humans being human beings if you spend an hour You're probably going to get to know them pretty well and I, I, I love training clients.

00:26:01.494 --> 00:26:01.864
Loved it.

00:26:02.234 --> 00:26:02.403
Yeah.

00:26:02.403 --> 00:26:10.894
But at the same time, it's not like a scalable career, obviously it's just, it's our, I had the period of years where I was getting up at five to work at six.

00:26:10.913 --> 00:26:14.664
I'd go to like sometimes eight, nine o'clock at night with my last AP client.

00:26:14.664 --> 00:26:16.515
And you're just tired at that point.

00:26:16.515 --> 00:26:23.085
You talk to so many people, client one, two, three, four, five, six, sometimes eight plus clients a day.

00:26:23.954 --> 00:26:25.233
And it's full time talking.

00:26:25.634 --> 00:26:27.414
You have to, you have to be on for all those people.

00:26:28.380 --> 00:26:29.679
You can't be, you can't be tired.

00:26:29.710 --> 00:26:31.980
I don't feel like, I don't feel like speaking to you today when they show up.

00:26:32.799 --> 00:26:40.529
Uh, you know, luckily I have some big extrovert personality, but eventually after a few years of doing that, I was like, okay, like what's next?

00:26:41.670 --> 00:26:43.450
And I saw the internet was growing then.

00:26:44.289 --> 00:26:44.429
Yeah.

00:26:44.429 --> 00:26:54.309
I mean, it's been around a long time, but with the advent of YouTube, Instagram, uh, you know, blogging, you know, blogging's kind of dead now, but at the time, 2010 was very relevant.

00:26:54.910 --> 00:26:58.420
I realized a lot of content online is just how to do stuff.

00:26:58.739 --> 00:26:59.869
It's just, it's educational content.

00:27:00.528 --> 00:27:06.288
Yeah, maybe it's entertaining and you like personality, great stories, they're funny, but every day people get in line.

00:27:06.349 --> 00:27:14.019
They're just looking stuff up all the time, you know, and certainly for like the fitness career, like, you know, how am I going to make money doing this?

00:27:14.709 --> 00:27:19.888
Yeah, I realized the vast majority of people, certainly men, it's assuming they do go to the gym at all.

00:27:20.298 --> 00:27:22.898
They're just looking for workouts, looking for a program.

00:27:23.609 --> 00:27:25.369
I guess that basics like, all right, I'm here.

00:27:26.009 --> 00:27:26.789
What am I going to do?

00:27:27.440 --> 00:27:31.369
And, you know, like they just go up on their phone or bring a magazine with them, at least they did then.

00:27:31.949 --> 00:27:37.460
They're just looking stuff up, chest workout on YouTube, crazy chest workout.

00:27:38.269 --> 00:27:47.089
And, uh, I, I knew from working with Bob Ildefeld, muscle fitness editor, he had been the editor on five, three, one, that program should Wendler.

00:27:47.219 --> 00:27:56.239
So I don't know if we have maybe your audience doesn't know what that is, but in 2010, five, three, one was like the first ebook that like hit it big in fitness.

00:27:56.289 --> 00:27:59.240
It was a power team model program.

00:27:59.888 --> 00:28:03.358
Uh, it was super popular like in early 2010, 2015.

00:28:04.319 --> 00:28:05.388
It still sells today.

00:28:05.880 --> 00:28:19.470
And I knew from talking with Bob, since Bob and I had hung out, like, you know, on a one to one basis, we were, I remember talking with him at the Arnold Classic, like 2014, I think, but 531 had sold like, I think at that point, like over a hundred thousand copies.

00:28:20.809 --> 00:28:25.440
And, uh, it was a 30 ebook and I know it's sold more than big.

00:28:25.509 --> 00:28:31.369
Look, I think it's like over 250, 000 sales now, but at the time he told me, he's like sold a hundred thousand copies.

00:28:31.894 --> 00:28:34.865
Three dollars each that's you know, do the math.

00:28:34.944 --> 00:28:36.295
Okay, three million dollars.

00:28:36.325 --> 00:28:42.295
I was like, yeah So i'm hearing tell me that I was 24 and I was a stunned right?

00:28:43.294 --> 00:28:47.565
It's like the book sold three million Didn't compute.

00:28:48.253 --> 00:29:00.174
Uh, yeah, but I realized i'm like wait like people people just want good information That's that's you know, fundamentally if someone wants to get healthy fit They're just looking for some type of plan.

00:29:00.204 --> 00:29:18.694
They hope will deliver results and that program certainly works 100 percent does And they had no competition at all like, you know, fitness ebooks were a smaller market But there was you know less competition in the market So I had that idea and then later on worked for john meadows for a period of time He was a very famous bodybuilder.

00:29:19.003 --> 00:29:38.525
He of course passed away as well from a heart attack But he was selling these like very comprehensive 12 week bodybuilding programs for like three four hundred dollars And I when you're on when you're on the opposite side of business, you know, not the public facing side But like the back end I was seeing sales and traffic conversion rates and everybody's like, people just want good information.

00:29:38.555 --> 00:29:40.444
They want plans, they want programs.

00:29:42.015 --> 00:29:44.355
They want something, they want something to follow, they want a guide.

00:29:45.194 --> 00:29:50.784
And I knew, okay, if I can get good enough, you know, eventually, like in a few years, I should be able to do this myself.

00:29:50.825 --> 00:29:52.065
And then that's what I eventually did.

00:29:52.523 --> 00:29:54.855
My business is predominantly built on information products.

00:29:55.765 --> 00:29:58.184
And you know, they're cheap and they're very affordable.

00:29:58.394 --> 00:29:59.224
Yeah, but people love them.

00:29:59.315 --> 00:30:02.615
People love them and it makes me You know, very grateful that people do them.

00:30:02.625 --> 00:30:08.994
It's like hey, man, like I said, that was the best 50 bucks I ever spent You know, like I bought that product.

00:30:08.994 --> 00:30:10.305
I called it four months.

00:30:10.414 --> 00:30:14.255
I could change my body It dispelled all the bullshit around fitness.

00:30:14.255 --> 00:30:32.259
I've done it four times I you know, i've had clients that have bought, you know at this point like 10 20 programs They buy everything but they always buy it knowing like i'm gonna learn something You know, I could spend a couple thousand dollars on a trainer in person or I could just Follow you spend, you know, maybe a hundred bucks a month at most, you know, for like your training group.

00:30:32.319 --> 00:30:39.309
And I'm going to get so much more, you know, now their health, you know, their bodily health, it's not something you have to be concerned about anymore.

00:30:39.309 --> 00:30:41.230
It's all kind of on autopilot at this point.

00:30:43.670 --> 00:30:49.059
I'm sitting here trying to keep my mouth shut and just not fanboy because you're dropping names, just like.

00:30:50.240 --> 00:30:56.710
The gods of, you know, strength, actual intelligent lifting to me, uh, talking about Jim Wendler.

00:30:56.710 --> 00:30:59.789
I I've definitely done five through one, such a solid program.

00:31:00.440 --> 00:31:04.140
Still to this day, it's still worth the 30 or whatever.

00:31:04.519 --> 00:31:05.940
Now you can get them in paperback.

00:31:06.200 --> 00:31:08.849
Uh, but I love that program.

00:31:08.849 --> 00:31:11.930
I can't count how many times I've actually recommended that program to people.

00:31:11.940 --> 00:31:16.789
It's like, this is just whether you're seasoned or starting, this was just a good program.

00:31:17.549 --> 00:31:20.069
Um, John Meadows gave away so much of it.

00:31:20.605 --> 00:31:25.545
His YouTube channel was so incredible because just give away so much powerful information.

00:31:25.934 --> 00:31:27.694
That was just such high quality.

00:31:29.224 --> 00:31:31.434
Uh, I remember filming those early videos with him.

00:31:31.454 --> 00:31:33.894
Some of them, um, yeah, I guess I did.

00:31:34.295 --> 00:31:35.244
It's, it's, it still hurts me.

00:31:35.335 --> 00:31:39.484
He's not, he's gone, but, uh, I remember it's like very early videos.

00:31:39.484 --> 00:31:45.625
This is over a decade ago and it was just, it was, you know, it was exercise demonstrations, exercise index, how to do this, how to do that.

00:31:46.404 --> 00:31:48.964
But that's what people need like so often, like we need.

00:31:49.674 --> 00:31:57.835
Now, I've seen so many people in fitness over the years where they move into a, this is kind of a running joke in the fitness industry, like if you're around long enough, like you eventually become a life coach.

00:31:57.835 --> 00:32:01.255
Like you sort of ascend fitness, like I'm going to coach you in life now.

00:32:01.265 --> 00:32:04.704
Like, and I've never done that where like my core business is still fitness.

00:32:04.724 --> 00:32:05.194
It's health.

00:32:06.075 --> 00:32:12.894
If you can get someone healthy, they're fit, they're strong, they're muscular, they feel good about their body, you got the energy and motivation to do whatever else you want.

00:32:13.404 --> 00:32:14.795
But you know, that's, that's sort of your base.

00:32:16.474 --> 00:32:18.454
That's always gonna be value valuable to people.

00:32:19.224 --> 00:32:19.345
Yeah.

00:32:19.349 --> 00:32:22.555
I saw that with John where it's like a lot of the early content, it was really rough.

00:32:22.825 --> 00:32:25.805
It didn't have production value the people came to expect later.

00:32:26.694 --> 00:32:26.934
Yeah.

00:32:26.934 --> 00:32:31.825
But it was just, you know, he had a great. He was just a guy and he was just, he was just showing you how to be exercise.

00:32:31.825 --> 00:32:32.095
Right?

00:32:32.734 --> 00:32:32.944
Oh yeah.

00:32:32.944 --> 00:32:40.174
And you know, sometimes there were uncommon movement stuff he'd kind of come up with and it's like, okay, here's how you do like the, you know, the pinwheel style hammer CRO likes.

00:32:40.569 --> 00:32:41.559
Crossbody hammer curl.

00:32:42.079 --> 00:32:42.599
Oh my God.

00:32:42.599 --> 00:32:43.809
The Meadows Row changed my back.

00:32:43.910 --> 00:32:44.750
Meadows Row, Meadows Row.

00:32:45.230 --> 00:32:45.529
Oh my God.

00:32:47.759 --> 00:32:50.220
Like it totally changed my back development entirely.

00:32:51.329 --> 00:32:54.930
Uh, and I, I just never, but man, the difference.

00:32:55.869 --> 00:32:56.089
Yeah.

00:32:56.089 --> 00:33:04.680
I, I, I laugh when they actually name an exercise after you, it's probably worth paying attention because enough people thought it was good enough that.

00:33:05.579 --> 00:33:08.680
It became your signature moves, right?

00:33:09.400 --> 00:33:14.000
No, like I said, I, we get off on this all day, guys, but that's actually not what we're going to talk about today.

00:33:14.470 --> 00:33:21.140
No Ajax in our correspondence before the show, you said something, uh, and I wrote it down because I wanted to get it right.

00:33:21.759 --> 00:33:24.339
So this is a direct quote from our correspondence.

00:33:24.630 --> 00:33:31.779
Being a man has depth and breath that is lost in the current consumer cycle, bite sized content and superficial points.

00:33:33.069 --> 00:33:33.569
So.

00:33:34.130 --> 00:33:40.609
I really, I really want to have that conversation, but let's start with the conversation.

00:33:40.609 --> 00:33:42.980
I don't know if you saw the document, the documentary they did.

00:33:42.990 --> 00:33:43.779
What is a woman?

00:33:44.509 --> 00:33:46.170
Uh, Matt Walsh.

00:33:46.799 --> 00:33:47.099
Yeah.

00:33:47.099 --> 00:33:52.960
Matt Walsh did you, you obviously very much have an opinion.

00:33:52.960 --> 00:33:54.589
What is a man, what it takes to be a man.

00:33:54.589 --> 00:33:55.839
So what is a man?

00:33:55.839 --> 00:33:56.365
Yeah.

00:33:56.365 --> 00:34:04.099
So this is, this is the thing with like the question, there's multiple, there's multiple definitions of this.

00:34:04.390 --> 00:34:08.614
It's like the reason why I we, like the modern.

00:34:10.474 --> 00:34:13.614
Information environment that we all live in, which is skipping online.

00:34:13.974 --> 00:34:19.635
Everything has to be reduced down to sound bites is constant, like a very pithy viral sounding statement.

00:34:19.635 --> 00:34:23.775
You know, being a woman is this big man is this, and that's valuable.

00:34:23.775 --> 00:34:24.405
That's good.

00:34:24.585 --> 00:34:29.795
You know, it's not a bad thing, but it also betrays the fact that human experience is vast and infinite.

00:34:30.144 --> 00:34:34.764
And if you are a man, that means something that means a lot of things.

00:34:34.914 --> 00:34:41.494
Like on a, I would say the most basic fundamental social level, being a man requires competency.

00:34:43.000 --> 00:34:52.789
There's an expectation for all men over the course of your life, whether you are a good man or a bad man, whether you're a father, whether you're single, whatever your role is, that you at least be competent.

00:34:53.590 --> 00:34:57.159
You are good enough at something where you can take care of your own existence.

00:34:57.869 --> 00:35:00.940
I always tell this to the younger guys, that's just the minimum expectation.

00:35:01.929 --> 00:35:10.630
A lot of the negative stereotypes we have, it's been, a lot of the negative stereotypes we have towards men as they get older is when they're just helpless.

00:35:11.590 --> 00:35:13.429
It's going to become a time in your life.

00:35:13.829 --> 00:35:16.480
Where you can no longer be a child, you have to put away childish things.

00:35:17.039 --> 00:35:19.800
So you can be a little boy, you can be a young boy, you can be adolescent.

00:35:20.380 --> 00:35:21.829
And it's like, okay, you're going to be a man now.

00:35:22.880 --> 00:35:23.840
What does that mean?

00:35:23.909 --> 00:35:31.480
Well, that means you go through a collective process, process of experiences where you're just independent, and people can trust that you can take care of yourself.

00:35:31.690 --> 00:35:32.539
Just very basic.

00:35:33.530 --> 00:35:35.530
Now, that's not necessarily aspirational.

00:35:36.179 --> 00:35:39.320
You know, that's not, you know, it's not like, wow, you've hit the apex of achievement.

00:35:39.780 --> 00:35:41.190
But can you take care of yourself?

00:35:41.449 --> 00:35:42.599
It's a yes no question.

00:35:42.599 --> 00:35:52.014
It's You know, then as you ascend towards higher levels, like you want to become more of a powerful kind of archetype You know, then it becomes like what kind of effects can you have in the world?

00:35:52.014 --> 00:35:54.195
You know, so it's like well, what is a man like?

00:35:54.204 --> 00:35:56.235
Okay Well, maybe it can be you can be a heroic figure.

00:35:56.894 --> 00:36:00.034
You can be a paternal figure You can be someone that moves the world.

00:36:00.034 --> 00:36:33.505
You can be someone that's responsible for people And I always like the kind of model like the king King warrior just lover kind of model where it's not perfectly accurate But it just divides out sort of uh categorizes masculinity into there's kind of four generic characteristics You know, some men are very inclined towards leadership You know, they want to be responsible for people And some men are very physical, you know in their bodies or sort of primary instrument as to how they Show up in the world with their skillset is and then you have the guys who are extremely intellectual They're just their mind.

00:36:33.715 --> 00:36:38.664
They got the mind power that way and then you you have the people and you know You have men who are you know?

00:36:39.065 --> 00:36:48.505
You know, more relationship driven, you know, not necessarily a lover in the sense of women, but just a lover in a sense like they are about people and everything they do is going to involve the relationships of people.

00:36:49.014 --> 00:36:49.155
Yeah.

00:36:49.155 --> 00:36:50.795
And these things are not, you're not separate.

00:36:50.945 --> 00:36:57.605
It's not as if like you're only one thing you're going to inhabit all these roles at the same time, but there's going to be something that you lead with.

00:36:58.605 --> 00:37:02.625
There's going to be something, you know, there's going to be a richness to that experience.

00:37:02.655 --> 00:37:06.094
And then, you know, beyond all that, there's also people in the father, which is okay.

00:37:06.094 --> 00:37:09.195
You're going to become father, husband, or paternal figure to people.

00:37:09.804 --> 00:37:21.664
Now you actually have to take care of people, and that's going to test your ability to love, your ability to lead, and your own, you know, your own strength and character, and your ability to produce, and your ability to provide, and that sort of encompasses everything at once.

00:37:22.315 --> 00:37:32.545
And that doesn't get talked about at all, you know, that very rarely gets talked about, because it's actually, there's complexity to it, there's nuance, there's depth, uh, you know, it's much easier to say just, a man needs to be strong.

00:37:34.215 --> 00:37:36.744
Like, yes, absolutely.

00:37:38.130 --> 00:37:38.420
Okay.

00:37:38.420 --> 00:37:38.739
Okay.

00:37:38.739 --> 00:37:39.369
What does that mean?

00:37:41.619 --> 00:38:14.349
I love that once you got past the basic company's competency of being able to take care of yourself, because I've met a lot of guys who can't, uh, the next thing you led into was how you want to impact the world because we live in such a self centered society a lot of times that we skip over one of the big roles of men is we're built to carry more weight than that we're meant to have an impact that that's at the base of our design.

00:38:15.704 --> 00:38:16.724
And you're, you're right.

00:38:16.724 --> 00:38:21.755
The archetypes aren't perfect, but there is no perfect explanation, right?

00:38:22.465 --> 00:38:26.045
You can't, I was told at the beginning of the show, I had a professional.

00:38:26.375 --> 00:38:34.635
YouTube coach tell me my show would fail entirely because it was not niche enough.

00:38:35.375 --> 00:38:41.514
Now I will say my YouTube channel is not the biggest because most of my listeners are audio base, but that's fine.

00:38:42.135 --> 00:38:43.405
My show is a podcast.

00:38:43.635 --> 00:38:47.304
The video is actually kind of a side note, but.

00:38:47.704 --> 00:38:57.235
I told him, I was like, I can't get more niche than this because I'm not just a girl, dad, that's not the only part of my life.

00:38:57.235 --> 00:38:57.585
Right.

00:38:57.784 --> 00:38:58.735
I have two daughters.

00:38:59.315 --> 00:39:00.574
This is not a girl.

00:39:00.574 --> 00:39:03.764
Dad is not the only description of who I am, right?

00:39:04.155 --> 00:39:08.184
No one is that two dimensional men are not two dimensional.

00:39:08.184 --> 00:39:08.815
No one is.

00:39:10.425 --> 00:39:19.184
And so I love that you jumped into how, with every single one of those archetypes, you went back to how are you impacting the world with those archetypes?

00:39:19.284 --> 00:39:20.065
How are you leading?

00:39:21.204 --> 00:39:23.574
We don't hear a lot of men talk about that these days.

00:39:24.954 --> 00:39:29.465
Oh, we, we live, uh, I think it's fair to say we live in a very self serving society.

00:39:29.744 --> 00:39:33.394
You see that a lot with male content today, especially the stuff market towards young guys.

00:39:35.695 --> 00:39:36.144
It's, yeah.

00:39:36.144 --> 00:39:36.855
What would you even call it?

00:39:36.855 --> 00:39:48.085
Sort of like, it's just like the, like the, like the hose and money kind of marketing where it's like, all right, like you have, if you can get bitches, get women, like, you know, that, that it's supposed to mean something.

00:39:48.505 --> 00:39:51.264
Like, okay, I've, I've sexual access to the opposite sex.

00:39:51.264 --> 00:39:51.894
Like, cool.

00:39:52.114 --> 00:39:52.804
That's really cool.

00:39:54.054 --> 00:40:19.885
I've told guys just like if you're still struggling with sex women by the age 25, like you have some inner work to do That's not impressive Having having sex is not impressive Yeah, but when you're you know, if you if you're when you're 15, maybe it is when you're 18 Like if that's your if that's you know where you're mentally at in life Okay, like i'm not condemning of it, but i'm like there is more to existence than just that And there's there's certainly money like it's like, you know, like andrew tate.

00:40:20.175 --> 00:40:21.085
He's actually a good friend of mine.

00:40:21.284 --> 00:40:22.184
Where's your bugatti?

00:40:22.815 --> 00:40:26.244
Like, yes, like having money and, you know, being able to show status is very important.

00:40:27.074 --> 00:40:28.275
Is that all you live for?

00:40:28.695 --> 00:40:31.545
Like there has to be something beyond that is just status.

00:40:32.985 --> 00:40:43.545
Uh, you know, but so the, the, the unguided content that gets produced a lot, but it's just, it appeals to sort of like our basic desires, sex, money, you know, maybe sort of the appearance of power without having power.

00:40:44.275 --> 00:40:53.994
Uh, but yeah, and then, then if you are a bit older, you're like 30 plus, you're a father, if you actually like own a business for actually responsible for people, you realize a lot of it's just hedonism marketing.

00:40:55.559 --> 00:41:02.489
You know, how much money can I spend, you know, how, how much status can I be shown to have, uh, none of that really means anything as you age.

00:41:02.780 --> 00:41:05.610
Now, maybe it's meaningful to you, but that's a very shallow existence.

00:41:08.230 --> 00:41:13.019
You know, most of what gives her life meaning, I'd say largely what gives her life meaning is having a sense of duty towards something.

00:41:13.489 --> 00:41:21.599
You know, whether that's other men because we're part of a team, whether that's our business, whether that's our work, whether that's our family, you know, living solely for yourself and nothing else.

00:41:22.269 --> 00:41:25.699
That it will become empty eventually there's something impressive about that.

00:41:26.320 --> 00:41:36.800
Yeah, I was uh, You know years and years ago I remember seeing like kind of what's called the early manasphere It was this very dating focus like how to get laid is what the content was.

00:41:36.980 --> 00:41:40.739
Okay, like yeah Again, I get it like lots of guys struggle with women.

00:41:40.889 --> 00:41:41.320
I get it.

00:41:43.619 --> 00:41:49.139
Are you gonna you know, let's you know Let's assume you overcome that are you really going to be a 45 year old guy trying to pick up chicks?

00:41:50.500 --> 00:41:54.320
Yeah, there's a scene from the uh, you ever see the 1990s movie the wedding singer?

00:41:54.320 --> 00:41:55.300
You Yeah, yeah.

00:41:55.329 --> 00:41:55.610
Okay.

00:41:55.969 --> 00:41:58.489
There's actually this great scene in like the middle of it.

00:41:58.489 --> 00:42:06.230
It's funny, but I thought about it now recently where, uh, yeah, I guess Adam Sandler, he broke it off with his ex girlfriend.

00:42:06.539 --> 00:42:07.800
Didn't work out with Drew Barrymore.

00:42:07.800 --> 00:42:08.679
So he's with his buddy.

00:42:09.170 --> 00:42:13.369
He's like, I'm just, I'm just going to be like you, you and me just picking up women and not caring about tomorrow.

00:42:13.380 --> 00:42:14.590
Like that's, that's going to be my life.

00:42:15.269 --> 00:42:17.639
And his friend tells him, he's like, I'm not happy.

00:42:17.920 --> 00:42:22.840
I'm miserable because no one wants to see a picture of a guy picking up chicks.

00:42:22.840 --> 00:42:24.610
I just, I wish I had someone that actually loved me.

00:42:24.650 --> 00:42:26.650
Like, yeah, I wish I had an actual human relationship.

00:42:26.650 --> 00:42:27.300
That meant something.

00:42:27.300 --> 00:42:30.809
I'm like, yeah, I thought about that scene the other day.

00:42:30.809 --> 00:42:34.349
I was having this conversation with friends of mine about like, you know, how the manosphere is involved.

00:42:34.590 --> 00:42:37.269
I'm like, you know, that, not that that was a manosphere movie.

00:42:37.269 --> 00:42:38.349
I'm like, that was a good scene.

00:42:39.010 --> 00:42:47.460
It's like, I've, and I've seen that happen with certain people within the movement, when they get to their forties, fifties, like you're, you're a 50 year old man talking about trying to get girls.

00:42:47.925 --> 00:42:53.304
Like is this it you've had three decades of your life to create something like this is really it for you.

00:42:54.994 --> 00:42:57.224
Okay All right.

00:42:57.284 --> 00:42:59.724
I'm like, I don't think you've evolved much personally.

00:43:00.614 --> 00:43:11.414
Yeah, and then you meet guys like Eric Prince I think it's a good example recently of like, you know, very impressive figure where it's like, okay the guy came from super successful company He's got like a dozen children something like that.

00:43:11.454 --> 00:43:23.090
He's got tons of kids You know, built like a, you know, multinational company, you know, Blackwater is like working in government and like work at the highest level, you know, I have to say like actually having real power, you know, now he's sort of like somewhere retired from it.

00:43:23.179 --> 00:43:26.210
Like, you know, talk about a guy with like breadth and depth, right?

00:43:26.869 --> 00:43:29.750
Super educated, has been a leader, has led teams.

00:43:30.260 --> 00:43:37.489
Also like, you know, prides himself on being a father, was present for all his kids, has done all these things and is so quiet about all of it.

00:43:37.969 --> 00:43:41.530
Just talks about, but he talks about his life with absolutely no pretense.

00:43:42.760 --> 00:44:07.420
Yeah, no, no sense of arrogance at all, just like this is life I've had, this is what I've done, you know, this is what I think about, you know, the state of things, like he gives his opinion, he's very qualified, obviously, like that's an impressive figure, you know, again, depth of breath, there's so much you can do with your life with the time that you have, you know, so focusing only on one thing, yeah, especially something that I consider to be immature, or just like, yeah, like a young man's struggle.

00:44:08.300 --> 00:44:09.119
There's so much more.

00:44:10.130 --> 00:44:10.849
There's so much more.

00:44:12.559 --> 00:44:22.599
I've been very excited in the last several years since I, since I started the show, when I started the show, part of it was, I wanted to add another voice besides the, what I saw with it.

00:44:22.599 --> 00:44:23.900
Rah, rah, beat the chest.

00:44:23.909 --> 00:44:27.269
Hi, you know, scream, eat raw meat hose.

00:44:27.289 --> 00:44:34.099
You know, it's like, I saw all this in men's the mint world of man.

00:44:34.659 --> 00:44:37.059
And it's like, okay, I want to be a different voice in that.

00:44:37.110 --> 00:44:37.380
Right.

00:44:37.380 --> 00:44:38.900
I don't think that's healthy.

00:44:39.570 --> 00:44:41.769
And I've been very excited the last couple of years.

00:44:42.485 --> 00:44:50.795
As I'm seeing that conversation across multiple platforms, start to change more and more, and it's less rah, rah, rah.

00:44:50.804 --> 00:44:58.344
I, I'm, I'm the MGTOW movement seems to be dying out, which I'm grateful for because that was just some of the stupidest nonsense I've ever seen.

00:44:59.085 --> 00:45:08.994
Uh, but I'm seeing the conversation change and more men talking about, you know what, there's a lot deeper, more meaningful things to life.

00:45:10.070 --> 00:45:12.650
There's bigger purposes than this.

00:45:13.809 --> 00:45:16.119
It's, it's exciting at this moment for me.

00:45:16.139 --> 00:45:18.510
It's like really exciting to see that direction.

00:45:18.510 --> 00:45:26.329
We're starting to move as more and more men are going, Hey, maybe there's something bigger in life, right?

00:45:26.360 --> 00:45:30.500
Maybe it's not just chasing chicks or chasing money.

00:45:31.849 --> 00:45:32.860
So it's evolved.

00:45:33.079 --> 00:45:40.030
And like, I mean, that's, that's, that's, that's the, I think that what the life cycle, man, like you will go through arcs.

00:45:40.985 --> 00:46:11.005
There's certain like, you know, that's, that's really what the EO5 is being a man, part of being a man is just going through different stages of existence, where your priorities and your beliefs, like they're going to change as you change, as you, as you grow, you know, when you're 15 to 20, a lot of the struggles that we have are just popularity, girls, you know, feeling, just feeling self confident, you get to 2025, now you hopefully you're out in the world, you're some degree of independent, it's like, okay, you're going to have to start building the talent stack, you're going to have to start developing some kind of personality.

00:46:11.965 --> 00:46:17.275
Hopefully by 25, your social skills have solidified where you feel confident speaking to people, speaking to the opposite sex.

00:46:17.315 --> 00:46:18.505
Like these are very fundamental things.

00:46:18.505 --> 00:46:21.295
And I know that some men struggle with them throughout their whole life, right?

00:46:21.525 --> 00:46:26.894
You can be 40 and struggling to take care of yourself, but like hopefully you nail that down when you're young.

00:46:28.394 --> 00:46:33.715
And then you have this 25, 30 year old window where again, hopefully you've, you've found something that you're good at.

00:46:33.715 --> 00:46:44.394
You can take seriously, you're developing your talents in it and you're building towards having some sort of professional, you know, basis where it's going to take you into your thirties.

00:46:44.894 --> 00:46:54.704
And then I 30s I say it's like that becomes a dividing line for men Uh, not that it's too late to change yourself if you hit 30 and you're still not good at anything You're still struggling with confidence.

00:46:54.724 --> 00:47:04.815
Like you are in fact, you're going to be behind you're going to see yours You're going to be seeing men who are the same age as you who are in fact ahead of you And it will become relevant for you.

00:47:04.914 --> 00:47:05.744
So you want to get married?

00:47:05.905 --> 00:47:23.699
You want to meet a woman or just you want you want self respect like all men desire self respect Okay, you're going to have to do more change things dramatically And then, you know, you hit 35, you know, now I'm at the stage where a lot of men I've grown up with, or I've got relationships with, they've become fathers, you know, they're married, you know, they have a business now that's taken off.

00:47:24.340 --> 00:47:27.139
So you see the fruits of your labor, of your labors.

00:47:27.949 --> 00:47:33.639
And then you get, you see the guys who are 40 and maybe they're not retired, but now they've had 20 years, perhaps they've put in something.

00:47:34.885 --> 00:47:42.574
And they have that satisfaction that comes with, okay, I have kids, I have family, I have a business, and I've done well, I'm proud of the work in my life.

00:47:43.264 --> 00:47:44.784
And then, you know, then what's next?

00:47:44.804 --> 00:47:47.184
Well, you have to challenge yourself in different ways.

00:47:47.184 --> 00:47:49.934
You have to, you know, sort of see like, what am I actually weak at?

00:47:49.934 --> 00:47:54.945
Or what's something that maybe I'm curious about that I want to be explorative and adventurous and just kind of go do?

00:47:55.574 --> 00:47:57.125
Just to sort of keep my edge.

00:47:58.034 --> 00:47:59.905
And then, of course, there's stages beyond that, too.

00:48:00.094 --> 00:48:04.545
When you become a grandfather, or if you do stay in business for a long time, you try to build that empire.

00:48:06.364 --> 00:48:08.644
And that's where, like, the meat of the male experience is.

00:48:08.775 --> 00:48:13.885
You talk to guys that are older than you, and they have so much wisdom they've built up over the course of their life.

00:48:15.244 --> 00:48:17.375
You contrast that with being a younger guy, obviously.

00:48:17.375 --> 00:48:18.505
You just don't know anything.

00:48:19.295 --> 00:48:24.144
And so much of, like, young masculinity, I want to say that it's performative.

00:48:24.585 --> 00:48:26.135
It's not, you know, they're not faking it.

00:48:26.625 --> 00:48:28.344
It's a lesson to get the young guys get into.

00:48:28.375 --> 00:48:40.545
It's like, you know, the Romney being super macho, like, yeah, but like, you know, machismo is real, but also there's an element of it where you're doing this because you want other people to see you doing it because you're, you're hoping that it gives you something.

00:48:40.545 --> 00:48:42.574
You know, some, some look at me, I'm a man too.

00:48:43.755 --> 00:48:44.034
Okay.

00:48:44.034 --> 00:48:44.405
Okay.

00:48:44.485 --> 00:48:45.085
Like that's fine.

00:48:45.244 --> 00:48:46.425
You know, that's, that's okay.

00:48:47.875 --> 00:48:51.514
Hopefully when you're 35, you're still not having to add to grow out of it.

00:48:52.815 --> 00:48:52.875
Yeah.

00:48:53.264 --> 00:48:55.054
Masculinity on the most basic levels.

00:48:55.054 --> 00:48:56.264
It's just, it's just action.

00:48:56.704 --> 00:48:58.175
Are you, are you taking action?

00:48:58.585 --> 00:49:00.275
Are you, are you demonstrating competency?

00:49:01.434 --> 00:49:04.414
You know, is your ambition being a parent through your day to day habits?

00:49:04.425 --> 00:49:04.835
It's yes.

00:49:04.835 --> 00:49:05.465
No question.

00:49:07.965 --> 00:49:08.485
I like it.

00:49:08.905 --> 00:49:10.304
I like it guys.

00:49:10.304 --> 00:49:11.815
We've been discussing the question.

00:49:11.864 --> 00:49:12.764
What is a man?

00:49:13.409 --> 00:49:25.659
And the next part of the show, Alex is going to help us out a little bit with one of the things that some of us struggle with as we get a little bit older in our lives and start to develop these skills and get into business or into our jobs.

00:49:26.130 --> 00:49:32.989
And that's taking care of our own health because as men, it's actually one of the first things we tend to neglect, like just across the board.

00:49:32.989 --> 00:49:37.119
I have seen it and maybe that's just my experience, but that's what I've seen across the board.

00:49:37.690 --> 00:49:44.710
It's one of the first things men will forsake as they start to grow bigger aspirations, whether it's work or family.

00:49:45.985 --> 00:49:47.125
We sacrifice our health.

00:49:47.505 --> 00:49:51.255
So Alex is going to help us out with that a little bit, and I'm going to keep butchering his name.

00:49:51.255 --> 00:49:51.804
Sorry about that.

00:49:52.405 --> 00:49:52.755
Ajax.

00:49:53.454 --> 00:49:54.284
We're going to our sponsor.

00:49:54.284 --> 00:49:56.315
We'll be right back more with Alexander Cortez.

00:49:56.724 --> 00:49:58.585
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00:50:51.034 --> 00:50:52.894
Now, let's dive back into the show.

00:50:54.614 --> 00:50:55.264
Guys, welcome back.

00:50:55.295 --> 00:51:01.625
In the last part of this go of the show, we talked a little bit about what Ajax does personally as a business and his brand.

00:51:01.675 --> 00:51:05.795
And we discussed the question of what is a man in this part of the show.

00:51:05.795 --> 00:51:08.715
We're going to dive into your health because a lot of guys tend to let that go.

00:51:09.355 --> 00:51:12.235
bod, right?

00:51:12.764 --> 00:51:15.855
It's one of the things we tend to let go as we progress in our life.

00:51:16.275 --> 00:51:25.094
And I would be absolutely remiss to have a trainer of Ajax's caliber on here without getting you guys some tidbits of how to take better care of yourself.

00:51:25.925 --> 00:51:28.755
Ajax, one of the things I like about your approach is it's very holistic.

00:51:29.954 --> 00:51:36.034
Uh, you, you understand that there is a lot more than just going to the gym.

00:51:36.505 --> 00:51:43.385
So let's basically touch on the four pillars of health and how those work together, if you would.

00:51:44.125 --> 00:51:44.324
Yeah.

00:51:44.324 --> 00:51:52.565
So with health, like for men, I'd like, if you were to consider that there's one foremost quality you have to have as a man, you gotta be strong.

00:51:52.905 --> 00:51:53.789
You have to be healthy.

00:51:54.610 --> 00:51:59.190
If you're not healthy, your capacity to do anything is going to be just the reality of it.

00:51:59.340 --> 00:52:00.409
I consider that very axiomatic.

00:52:00.960 --> 00:52:01.699
It's not really arguable.

00:52:03.239 --> 00:52:04.610
So how do we stay healthy?

00:52:04.610 --> 00:52:05.389
How do we be healthy?

00:52:07.429 --> 00:52:09.840
Being healthy is not compartmentalized from most of your life, obviously.

00:52:10.849 --> 00:52:19.230
To have energy, to have vitality, to have the enthusiasm and motivation to get up every day and do anything, that's going to be based upon your metabolism, durability.

00:52:20.610 --> 00:52:21.460
So what does that entail?

00:52:22.369 --> 00:52:23.710
There's four things.

00:52:24.489 --> 00:52:25.360
The way I set it up.

00:52:25.710 --> 00:52:27.679
These are basic things, but they need to be in place.

00:52:28.710 --> 00:52:31.320
Number one is you have your circadian rhythm.

00:52:32.000 --> 00:52:33.280
You have sleep.

00:52:34.429 --> 00:52:40.559
If you're not sleeping well, if your wake up time is dysregulated, if you're going to bed at super late at 2 a.

00:52:40.559 --> 00:52:42.389
m, you are going to suffer for it.

00:52:43.570 --> 00:52:45.190
You can get away with that when you're young, maybe.

00:52:46.150 --> 00:52:47.510
You're 22, getting no sleep.

00:52:47.840 --> 00:52:48.190
Okay.

00:52:48.909 --> 00:52:55.449
If you are 42, getting no sleep, that is going to have some very debilitarious effects, you know, quite immediately as well.

00:52:56.280 --> 00:53:05.159
Having high blood pressure, having heart arrhythmia, being overweight, that all comes from lack of sleep, that comes from dysregulated circadian rhythm.

00:53:05.349 --> 00:53:06.730
You have to nail that down.

00:53:07.559 --> 00:53:09.190
And guys, men love to blow this off.

00:53:09.320 --> 00:53:10.639
Guys love to blow this off.

00:53:10.820 --> 00:53:12.349
Especially, again, especially when you're young.

00:53:12.699 --> 00:53:13.400
I don't need sleep.

00:53:13.400 --> 00:53:14.190
I'll sleep when I'm dead.

00:53:15.635 --> 00:53:18.704
Okay, you're going to be dead for at least that point where you can enjoy sleep.

00:53:18.815 --> 00:53:33.644
I can tell you right now, if that's your attitude, you know, I've seen, I'm 35 now, and you get into your mid 30s, you get into your 40s especially, you will start seeing guys in your peer group drop off because they didn't take care of themselves.

00:53:34.385 --> 00:53:43.704
And the ones who are super high stress and overwork themselves on purpose because they just need the cortisol rush and sleep really lousy, they die.

00:53:44.869 --> 00:53:49.969
I had a friend of mine contact me last week, where his father had a heart attack scare.

00:53:50.039 --> 00:53:51.539
Had a mini heart attack, basically.

00:53:52.500 --> 00:53:56.769
He's in his late fifties, overweight, very hard worker, but just never took care of himself.

00:53:57.139 --> 00:53:59.449
Chronic stimulant drinker, junkie, one of those guys.

00:53:59.500 --> 00:54:03.349
Just be selling coffee all day, thousand milligrams of caffeine a day.

00:54:04.219 --> 00:54:11.250
Had a heart attack, goes to the hospital, had to be hospitalized for three days, gets out, and the doctor had leveled him, like, you're gonna be dead in five years if you don't get your health right.

00:54:11.670 --> 00:54:12.300
That's your future.

00:54:13.050 --> 00:54:15.398
Guy's freaked out, like, oh my god, like, I can't believe it happened to me.

00:54:16.449 --> 00:54:22.079
You're not going to be the exception, you know, bidding that you'll be the exception to all your bad habits is a stupid bet.

00:54:22.670 --> 00:54:32.469
So, you know, sleep Uh, you can get god fix your sleep sleep as you're getting with them And then you know following that you have nutrition.

00:54:33.690 --> 00:54:38.262
I don't subscribe to a diet philosophy with nutrition with diet You need to eat this way.

00:54:38.262 --> 00:54:40.250
The best diet is a balanced diet.

00:54:41.059 --> 00:54:44.329
If you're a very physically active guy You're going to need more calories.

00:54:44.590 --> 00:54:45.889
You're going to need more carbohydrates.

00:54:45.909 --> 00:54:58.349
Probably if you are very inactive You know, maybe you've been obese, you've got metabolic syndrome, you've got food addiction issues, going zero carb, very low carb, that would probably be better for you.

00:54:58.929 --> 00:55:02.650
You know, so that's a big expanse of options there.

00:55:02.869 --> 00:55:04.860
Could be higher carbohydrate, could be no carbohydrate.

00:55:05.969 --> 00:55:07.219
Protein intake is fundamental.

00:55:07.739 --> 00:55:10.320
One gram per pound of lean mass, one gram per pound of body weight.

00:55:10.954 --> 00:55:12.244
Your body's made out of protein.

00:55:12.255 --> 00:55:13.724
You're made out of amino acids.

00:55:13.744 --> 00:55:16.565
You need to eat amino acids again This is very axiomatic stuff.

00:55:16.594 --> 00:55:34.750
This is Ideological like you just you need to eat food to not die They need to eat certain amounts of protein carbohydrates and fat to be healthy You know the exact amounts that's that's going to vary a bit you can get to the numbers specificity of the numbers But these things need to be in place for you to be functional for the day.

00:55:36.190 --> 00:55:40.590
So you have your circadian rhythm, you have sleep, you have exercise.

00:55:40.679 --> 00:55:43.610
I'm sorry, circadian rhythm, sleep, you have diet, and you have exercise, which is okay.

00:55:43.610 --> 00:55:47.210
What are you going to do on a week to week basis that keeps you physically robust?

00:55:48.170 --> 00:55:50.579
And again, I don't have an ideological position.

00:55:50.900 --> 00:55:51.980
This is the best way to train.

00:55:52.420 --> 00:55:54.489
The best way to train is the way that works for you.

00:55:55.239 --> 00:56:04.184
I can tell you from an objective, data driven standpoint, if you have higher muscle mass, higher lean body mass, And you have a reasonably high VO2 max.

00:56:04.184 --> 00:56:05.434
You have good cardiovascular health.

00:56:05.574 --> 00:56:23.585
You should live a long time You should maximize your lifespan, you know have a degree of vitality Whether that's riding the assault bike whether that's running whether that's doing jiu jitsu four days a week You know whether that's you know Maybe you love to bodybuild and you want to be in the gym five days a week lifting on a pro split Cool, like it all it all works.

00:56:23.585 --> 00:56:24.644
Everything works in the end.

00:56:24.735 --> 00:56:46.250
It's just it's finding a system that works for you I mean, I have a trading circle of guys High energy entrepreneur that's what I call it, but Uh the guys in that group like these they have different options, you know, some guys train two days a week It's total body that could work, you know, the minimum effective dose for strength training is about four sets a week That's not that much.

00:56:46.250 --> 00:56:51.980
That's like, you know, that's that could be done in one workout You could be doing four sets a week for your major muscle groups.

00:56:52.590 --> 00:56:54.190
You could be doing 20 plus sets.

00:56:54.210 --> 00:56:54.949
What's best?

00:56:55.739 --> 00:56:59.650
What's actually practical, reasonable, like what are your actual goals?

00:57:00.219 --> 00:57:03.260
If you want to be one of those guys and be a bodybuilder, I've worked with those guys.

00:57:03.320 --> 00:57:04.119
You're that older guy.

00:57:04.139 --> 00:57:04.760
You're super fit.

00:57:04.789 --> 00:57:05.409
Maybe you compete.

00:57:06.019 --> 00:57:06.380
Awesome.

00:57:06.380 --> 00:57:09.409
Like you're over on that side, you're doing the higher volume stuff.

00:57:09.409 --> 00:57:12.179
Like you've built your life around that kind of bodybuilding lifestyle.

00:57:12.989 --> 00:57:17.849
If you just want to be reasonably fit where you know, like that's not your priority, your priorities, your businesses, your family.

00:57:18.610 --> 00:57:19.010
Okay.

00:57:19.099 --> 00:57:23.809
Go over here, train two to three days a week with a solid science based program.

00:57:24.804 --> 00:57:26.105
You know, that's going to work great as well.

00:57:26.114 --> 00:57:44.235
And your, your results might be comparable to the other guy, depending upon genetics, but you just, you find a system that's nailed down on those fundamental principles, volume, intensity, progressive overload, recovery, you know, finding a volume of training that works for yourself or the schedule, and you just keep doing that.

00:57:45.355 --> 00:57:56.614
You know, like I say, you know, anyone can get into the weeds with exercises, you know, whether, whether a movement works, you know, this, you know, whether this, whether this type of bicep curl works the outer half of the bicep versus the air head, like.

00:57:57.744 --> 00:58:00.255
That's a very granular conversation from some of the stuff.

00:58:00.494 --> 00:58:04.235
What do you think of, yeah, I get asked a lot, like, you know, like barbell movements.

00:58:04.235 --> 00:58:05.735
Like some people think I'm anti barbell.

00:58:05.775 --> 00:58:06.474
I love the barbell.

00:58:07.195 --> 00:58:11.155
You know, but if you're an older guy, maybe you've had lumbar spine issues.

00:58:11.155 --> 00:58:14.375
You had spinal fusion, like.

00:58:14.835 --> 00:58:16.195
You don't necessarily need to go to a bar.

00:58:16.235 --> 00:58:18.675
You just need to do something that works your legs heavy.

00:58:19.255 --> 00:58:26.244
Whether that's a barbell squat, or a boy grain split squat, or a leg press, or a pendulum leg press, or lunges, like, I don't care.

00:58:26.264 --> 00:58:27.735
I care about what you care about.

00:58:28.514 --> 00:58:33.445
So let's find what works for you, and you just, you stick with that thing, you nail it down, you find your key, exercise your movements.

00:58:33.949 --> 00:58:41.500
And you just keep doing them and if you can do that over a long enough period of time You build enough muscle mass where you're reasonably strong.

00:58:41.500 --> 00:59:00.500
You can do pulse chips You can hopefully jog a little bit without having your heart, you know rate get too high Uh, we can test all this stuff obviously with a body comp test like this is all testable stuff You know, like that's always I try to always demystify fitness for people like this isn't This guy's thinking stuff up, like, I wonder if this is true or not.

00:59:00.500 --> 00:59:00.920
Who cares?

00:59:00.929 --> 00:59:01.559
I'm just going to say it.

00:59:01.559 --> 00:59:03.380
Like, we can measure heart rate.

00:59:03.380 --> 00:59:04.389
We can measure blood pressure.

00:59:05.070 --> 00:59:07.059
We can measure your fat mass, lean body mass.

00:59:07.059 --> 00:59:08.400
We can do basic strength tests.

00:59:09.260 --> 00:59:10.550
Like I said, it's very data driven.

00:59:11.380 --> 00:59:17.190
So if we hit these key areas, and we have a system for that, then you should be good to go.

00:59:17.820 --> 00:59:18.420
You should be healthy.

00:59:18.460 --> 00:59:22.750
And then whatever your real aspirations are in life, go attack those things.

00:59:23.780 --> 00:59:25.829
Like I've seen my, my career is built on fitness.

00:59:25.829 --> 00:59:26.820
I've made fitness my thing.

00:59:27.579 --> 00:59:30.829
I know that's not most people, you know, like I'm not the average broker.

00:59:30.969 --> 00:59:33.289
I decided that I wanted to make fitness my life.

00:59:33.579 --> 00:59:35.090
I don't expect that for anyone else.

00:59:35.710 --> 00:59:41.219
Whatever your highest purposes in life, go do that, but have that baseline where you have your health.

00:59:42.099 --> 00:59:44.510
If you've got that foundation in place, sky's the limit for you.

00:59:47.344 --> 00:59:54.025
Guys, I don't generally recommend trainers very often, but after doing my research, I would absolutely recommend Ajax to you.

00:59:54.025 --> 01:00:16.554
If you guys are looking for online coaching, uh, and his programs, because of this conversation right here, I've talked to a lot of people in the fitness industry, having somebody who Understands is a holistic approach and is wanting to address what you actually want to achieve in real life, as opposed to this is the program I do.

01:00:17.114 --> 01:00:20.364
I I've met so many trainers over the years who were like, this is their program.

01:00:20.364 --> 01:00:22.454
I, there was this one guy I saw at a gym.

01:00:22.534 --> 01:00:25.425
I won't call him out big box gym.

01:00:25.625 --> 01:00:27.554
And I watched him pick up a new client, right?

01:00:27.554 --> 01:00:33.184
I literally watched the first interaction of him meet a new client that Jim has scheduled this guy with new member with him.

01:00:34.824 --> 01:00:35.974
He shook his hand.

01:00:36.380 --> 01:00:40.420
They walked over and started, he's put him right into one of his programs.

01:00:41.360 --> 01:00:45.059
No evaluation, no conversation, no communication.

01:00:45.969 --> 01:00:53.110
You have no idea what this guy wants from you, but he took him straight over to an incline bench and I was like, what, what are you doing?

01:00:54.940 --> 01:00:58.139
Do you, do you know he wants to use an incline bench?

01:00:58.139 --> 01:01:00.099
Do you know if he safely can?

01:01:00.769 --> 01:01:04.519
I have one client who we went through some just basic range of motion test.

01:01:04.820 --> 01:01:06.210
And he found out he had a shoulder impingement.

01:01:06.210 --> 01:01:07.030
He had no idea.

01:01:07.875 --> 01:01:14.744
His right side, he couldn't bring it above parallel at all, and he had no idea until we just walked through some motions, right?

01:01:14.744 --> 01:01:18.105
And I'm watching this guy do putting straight into incline press with weight.

01:01:18.914 --> 01:01:20.994
I'm like, what are you doing?

01:01:21.945 --> 01:01:29.329
So I love that you have this, Hey, my client, the person I'm working with has these goals.

01:01:30.204 --> 01:01:30.985
This is his life.

01:01:30.994 --> 01:01:32.054
This is who he is.

01:01:32.505 --> 01:01:33.675
There is not a right.

01:01:34.304 --> 01:01:36.094
This is the prescribed how to do it.

01:01:36.675 --> 01:01:40.965
I've met way too many guys who are hard up on, this is the diet.

01:01:41.125 --> 01:01:42.014
This is the split.

01:01:44.375 --> 01:01:44.574
Yeah.

01:01:44.574 --> 01:01:46.144
I mean, it's the dual box guys.

01:01:46.824 --> 01:01:48.375
That's that's super common industry.

01:01:48.394 --> 01:01:50.914
And yeah, one aspect, like a level, I get it.

01:01:51.344 --> 01:01:51.465
Yeah.

01:01:51.465 --> 01:01:53.034
From a business standpoint, it's very easy.

01:01:53.034 --> 01:01:59.804
If you, if you brand yourself as having like the distinct method, a distinct training style, distinct diet like that, that can work great for business.

01:01:59.804 --> 01:01:59.873
Yeah.

01:02:00.264 --> 01:02:13.195
Mm hmm, but at the same time like I just you know, my background was training actual people I didn't become a trainer to get famous online in 2020 I started training in 2010 because I wanted to educate people and help them get in shape.

01:02:13.974 --> 01:02:16.525
And you realize that so many different things can work.

01:02:17.954 --> 01:02:19.355
There's so many different styles of training.

01:02:19.355 --> 01:02:21.764
And you know, also, genetic individuality is real.

01:02:23.625 --> 01:02:31.025
There are those guys where, you know, like, I always like sort of like the better your genetics are, the more generic and sort of this brain dead your training can be.

01:02:31.905 --> 01:02:34.864
There are those men, you can just have them touch weights, just do literally anything.

01:02:34.864 --> 01:02:36.954
It's like, all right, I'm just gonna do five by five.

01:02:37.695 --> 01:02:38.824
And it works and they love it.

01:02:38.885 --> 01:02:40.065
It's like, cool.

01:02:40.074 --> 01:02:42.063
Like this, just keep doing that.

01:02:42.065 --> 01:02:43.804
I'm not going to, I'm not going to try and fix what's not broken.

01:02:43.804 --> 01:02:44.695
Just keep doing that.

01:02:45.364 --> 01:02:48.155
You know, if you want to add an exercise for biceps, like go ahead.

01:02:48.764 --> 01:02:48.914
Yeah.

01:02:48.914 --> 01:02:51.014
Then you have the opposite side of the spectrum.

01:02:51.014 --> 01:02:54.054
You have those guys who are generally like genuinely unathletic.

01:02:54.945 --> 01:02:56.974
They were never the fit guy in high school.

01:02:56.974 --> 01:03:00.014
Like they were the guy that like avoided the gym, avoided sports.

01:03:00.014 --> 01:03:00.804
Basically they're bad at it.

01:03:02.474 --> 01:03:04.664
And what works for them, it might be kind of weird.

01:03:05.295 --> 01:03:11.784
You know, I have seen things, you know, especially the people who are genetically Maybe you do need to do just like really high reps.

01:03:12.195 --> 01:03:12.304
Yeah.

01:03:12.304 --> 01:03:16.655
I mean, if you, if you look at the body of research, like, you know, it's a bell curve effect, right?

01:03:17.155 --> 01:03:31.284
Well, you can pull out averages of course, and say, okay, 10 sets a week is you know, optimal for muscle growth or, you know, whatever the five, 10 rep range is the best for, you know, uh, strength and muscle gains, because, you know, you have to account for the fatigue.

01:03:31.284 --> 01:03:36.454
If you do high reps, it's kind of sufficient, like guys to toss, like I'm going to say, say toss all of it out, but.

01:03:37.514 --> 01:03:38.355
You're looking at a chart.

01:03:38.494 --> 01:03:39.534
You're looking at an average.

01:03:39.545 --> 01:03:43.394
If you look at the actual data, you got people on this side that respond to this.

01:03:43.764 --> 01:03:48.264
There are, you know, low volume guys, or the guys who respond really well to hybrid, you know, heavy height percentages.

01:03:48.655 --> 01:03:50.355
Then you got the opposite perspective.

01:03:50.405 --> 01:03:55.005
You got the guys who barely grow from anything, super low rate of muscle strength gain.

01:03:55.445 --> 01:03:58.525
But of course, if you average it, like, yeah, you can pull out that middle number.

01:03:59.065 --> 01:04:01.394
That doesn't mean it's going to work best for the individual.

01:04:02.485 --> 01:04:11.695
You don't know that until you work with them It's like I said, a lot of different things can work and fundamentally what does it break down to it's just like it's so basic It's like all right.

01:04:11.715 --> 01:04:18.105
Is are they actually building muscle strength like measurably because that can only be done with a few movements You can you can measure the stuff.

01:04:19.164 --> 01:04:38.224
Yeah, and so no two programs are going to look exactly alike Yeah, you can certainly make generic style programs, which can work really well, you know, potentially like there's nothing wrong with a program You know, but if you are going to try to customize your fitness to your life, you're going to have to, you have to, you have to account for your own body, you know, biology, um, you know, just copying what someone does.

01:04:38.224 --> 01:04:41.255
Well, they look like that, so I'll, I'll take that and look like, I'll look like that too.

01:04:41.255 --> 01:04:44.224
I'm like, I, maybe, maybe not.

01:04:45.224 --> 01:04:47.655
That's, that's the biggest, like, you know, fallacy everybody makes.

01:04:47.664 --> 01:04:48.855
It's like, you know, drone population.

01:04:49.655 --> 01:04:52.675
You see a guy, great physique, all his copies work out.

01:04:53.664 --> 01:04:54.974
Yeah, that could be awesome.

01:04:54.974 --> 01:04:55.894
That could be a total disaster.

01:04:58.289 --> 01:04:59.519
How, how many times have you heard?

01:04:59.789 --> 01:05:01.199
Well, it worked for Arnold.

01:05:02.925 --> 01:05:11.670
I've seen so many guys try Arnold work out Ronnie, but like you look at those guys when they're like, Arnold at 16 had a bare physique that most men will after 20 years of lifting.

01:05:12.030 --> 01:05:12.539
He was a Mr.

01:05:12.545 --> 01:05:14.235
Li, you know, like Mm-Hmm.

01:05:14.434 --> 01:05:15.949
. I worked with Bible for a long time.

01:05:16.159 --> 01:05:24.409
When you worked with guys who were genuine freaks, it's, it's, I mean, it's not like the, the principles of training don't change that.

01:05:24.409 --> 01:05:26.420
You can get away with so much dumb stuff.

01:05:27.239 --> 01:05:29.780
You know, or you might have a guy, but it's just, it's just not comparable.

01:05:29.789 --> 01:05:31.769
You have a guy where he lives for his body.

01:05:32.280 --> 01:05:33.119
He's a pro bodybuilder.

01:05:33.139 --> 01:05:34.190
I've worked with a few pros.

01:05:34.650 --> 01:05:36.880
His whole life is designed around the gym.

01:05:37.579 --> 01:05:39.380
You know, he gets nine to 10 hours sleep a day.

01:05:39.380 --> 01:05:40.230
He's got an afternoon nap.

01:05:40.230 --> 01:05:41.550
He's eating six and six meals.

01:05:41.710 --> 01:05:42.889
He's also got incredible snacks.

01:05:43.219 --> 01:05:45.170
They can handle absurd volumes of training.

01:05:46.329 --> 01:05:47.639
It's like, okay, that's really cool.

01:05:47.750 --> 01:05:48.099
That's awesome.

01:05:48.250 --> 01:05:48.590
Yes.

01:05:49.099 --> 01:05:51.099
And this diet is strict and on point.

01:05:51.099 --> 01:05:51.809
Super strict.

01:05:51.980 --> 01:05:52.449
Perfect.

01:05:52.500 --> 01:05:52.960
Cardio.

01:05:53.159 --> 01:05:53.940
Everything's done.

01:05:53.940 --> 01:05:54.010
Yeah.

01:05:55.550 --> 01:05:57.750
They don't ever get away from that diet either, man.

01:05:57.750 --> 01:06:01.909
It was just, just those, those guys, that kind of dedication.

01:06:02.530 --> 01:06:03.570
They're eating better than you.

01:06:03.570 --> 01:06:04.260
I promise.

01:06:04.579 --> 01:06:05.440
Ultra bro diet.

01:06:05.619 --> 01:06:05.820
Yeah.

01:06:05.820 --> 01:06:10.250
And then you have a guy like, you know, one of my clients, he's, he's Indian, South Asian phenotype.

01:06:10.489 --> 01:06:12.340
This guy's is naturally skinny, slim.

01:06:12.369 --> 01:06:13.369
It's not naturally strong.

01:06:13.849 --> 01:06:17.820
It's like, we're just, you know, it's worth the training is obviously that we're starting off at a very basic level.

01:06:18.469 --> 01:06:20.880
Uh, he can train about three days a week.

01:06:20.889 --> 01:06:23.260
He works for an apartment of defense.

01:06:23.900 --> 01:06:34.300
Uh has a very demanding schedule i'm like, okay train that guy like get him results What bodybuilder does what he does are going to be dramatically different, you know principles are going to be the same Well, they're both limited.

01:06:34.369 --> 01:06:34.659
Yes.

01:06:34.679 --> 01:06:35.449
They both need to be high protein.

01:06:35.539 --> 01:06:49.780
Yes, but make a program that works for him That's adaptable, you know and make him give him enough confidence He knows he's going to see results if he has to travel or something else when he gets sick or whatever Or he's super struggling out first of the week like make that work.

01:06:50.530 --> 01:06:57.914
Yeah, that's like that's why I like People that's far more challenging They also, it reveals to you really actually, you have to actually know the truth training.

01:06:58.485 --> 01:07:01.275
What is axiomatically biological true in a human body?

01:07:01.934 --> 01:07:03.125
It can't just be bro bullshit.

01:07:05.164 --> 01:07:09.355
I, I always liked clients who were working around an injury or recovering from an injury.

01:07:10.344 --> 01:07:12.635
Those are always my favorite people to get to work with.

01:07:12.695 --> 01:07:19.635
Just, just because it's like, okay, let's dial this in because you have goals and right.

01:07:20.005 --> 01:07:23.344
Ultimately the goal is for you to be healthy and live a life you want to.

01:07:24.144 --> 01:07:26.885
So you're working around this, right?

01:07:26.885 --> 01:07:28.155
You've done this to your body.

01:07:29.025 --> 01:07:30.335
There are still ways to train this.

01:07:30.335 --> 01:07:32.695
We'll just, you know, figure out how that works.

01:07:32.715 --> 01:07:46.965
And, uh, but I loved working with those people because they want it more and are, are willing to make the necessary changes over the people I ran into or just like, Oh, I want to be in better shape.

01:07:49.894 --> 01:07:52.588
I actually got into training to repair my body.

01:07:53.329 --> 01:07:54.829
Likewise, right?

01:07:54.909 --> 01:07:57.610
Uh, I, I broke my spine at 23.

01:07:57.639 --> 01:07:59.230
I told you about my neck earlier.

01:07:59.429 --> 01:08:01.500
I fell 22 feet and landed on a church.

01:08:03.159 --> 01:08:03.889
Church pew.

01:08:04.150 --> 01:08:05.369
You didn't work in the church or?

01:08:05.400 --> 01:08:05.619
Yeah.

01:08:05.659 --> 01:08:05.800
Yeah.

01:08:05.800 --> 01:08:11.320
I was up by the ceiling and I fell and I hit one church pew in my head.

01:08:11.320 --> 01:08:15.510
I had this massive scar in the back of my head and I hit one in the middle of my back.

01:08:15.510 --> 01:08:17.829
One of my ankles has spent three days in neuro ICU.

01:08:19.039 --> 01:08:21.029
Um, they missed the fracture of my spine.

01:08:21.170 --> 01:08:22.449
There was so much swelling around it.

01:08:22.449 --> 01:08:23.829
They missed the fracture in my spine.

01:08:23.829 --> 01:08:29.039
It was like three years later when the chiropractor caught it in an X ray because it was still fractured.

01:08:29.520 --> 01:08:29.939
Wow.

01:08:31.090 --> 01:08:35.829
One of the pexels off one, like my L2 or L3, right?

01:08:35.829 --> 01:08:41.140
One of the pexels off the back is actually vertically fractured and it's just stayed that way.

01:08:41.140 --> 01:08:44.739
And so my back slips out of place easier than it should.

01:08:47.159 --> 01:08:49.449
But it was because of that I got in training.

01:08:49.449 --> 01:08:53.789
It's like, okay, this, this is an insane amount of pain to live with.

01:08:54.329 --> 01:08:58.250
How do I start strengthening and stabilizing and making my life work again?

01:08:59.960 --> 01:09:01.159
And so that's where I went from.

01:09:01.180 --> 01:09:02.649
I like to go to the gym, too.

01:09:03.109 --> 01:09:04.829
I actually want to know something about this.

01:09:05.569 --> 01:09:07.909
So helping other people get that back always is fun for me.

01:09:09.210 --> 01:09:10.319
You know, work around that.

01:09:11.680 --> 01:09:15.060
But Alex, you've, I mean, you've worked with the criminal, the crim.

01:09:15.060 --> 01:09:20.289
And then you got guys who are just average Joes who just want to make their life good again.

01:09:21.829 --> 01:09:22.520
And I love that.

01:09:22.529 --> 01:09:23.579
I love that passion.

01:09:24.430 --> 01:09:35.729
Uh, I think there's a lot of us men out there who can appreciate that because having access to someone who genuinely wants us to be healthy and take care of us and help us get our lives in order is huge.

01:09:37.310 --> 01:09:39.020
So I appreciate, I appreciate that.

01:09:39.510 --> 01:09:44.170
Like, like I said, this strength is really it's like, you know, strength, just being healthy.

01:09:44.994 --> 01:09:48.484
If you don't have that, like I said, you get older, you just see guys pay for it.

01:09:49.074 --> 01:09:50.345
And then it's not just you suffering.

01:09:50.354 --> 01:10:00.904
It's going to be your family, going to be your business, going to be your employees, like your, your network of relationships that you have, like all those people who depend upon you, like you need to be fit.

01:10:00.904 --> 01:10:06.324
If you don't ever want to be in that position where you're in your thirties or forties, having health care.

01:10:06.335 --> 01:10:07.010
I'm like, what are you going to come?

01:10:07.010 --> 01:10:08.744
I'm not going to see my kids grow up.

01:10:08.744 --> 01:10:09.904
I'm like, am I going to die?

01:10:11.234 --> 01:10:12.505
What about all the people who depend upon me?

01:10:12.545 --> 01:10:14.375
Like, that's a horrible feeling to have.

01:10:14.555 --> 01:10:15.505
I've seen guys go through it.

01:10:15.574 --> 01:10:17.725
You can just tell it's absolutely psychologically devastating.

01:10:17.789 --> 01:10:22.560
I was talking about this, but like, don't wait for a crisis to change.

01:10:23.199 --> 01:10:26.789
If you, if you know that you're unhealthy right now, like start now, start today.

01:10:26.789 --> 01:10:38.079
And it starts with the most basic of habits, you know, like I was gonna say, like sleep, educate rhythm, waking up at the same time, getting up and going for a walk, you know, making it, you know, a bitch war.

01:10:38.100 --> 01:10:41.060
It's like, okay, I'm going to get my desk every two hours and take a stroll.

01:10:41.899 --> 01:10:43.898
I'm going to eat the same thing in the morning.

01:10:43.898 --> 01:10:46.533
That's actually protein and not, you know, whatever the Dunkin Godowns coffee.

01:10:48.574 --> 01:10:51.234
We live in a more sedentary world than ever.

01:10:52.125 --> 01:10:56.524
So many more guys sitting at a desk all day or staying in one place all day.

01:10:57.774 --> 01:10:59.654
It's just crushing our health as men.

01:11:02.255 --> 01:11:02.404
Yeah.

01:11:02.404 --> 01:11:03.685
I mean, that's a lifestyle.

01:11:03.685 --> 01:11:06.965
I was talking with a client last night where he's like, he was his company.

01:11:07.055 --> 01:11:10.515
And so he's just like been in the office and he wasn't able to train.

01:11:10.515 --> 01:11:11.324
So he's also was sick.

01:11:11.335 --> 01:11:12.574
He's like, I got really, he got really sick.

01:11:12.614 --> 01:11:13.534
He also still had to work.

01:11:13.904 --> 01:11:15.734
I'm like, I might just, the gym's not happening right now.

01:11:15.984 --> 01:11:16.744
He's like, what can I do?

01:11:16.765 --> 01:11:18.935
I was like, go for a walk, dude.

01:11:20.109 --> 01:11:20.539
That's it.

01:11:20.550 --> 01:11:24.590
I'm like, yeah, like I said, getting healthy doesn't have to be this profound process.

01:11:24.590 --> 01:11:30.880
Like so much of it is just, can you go, can you get from the desk and take like a 15 minute walk every two hours?

01:11:30.880 --> 01:11:31.090
Yeah.

01:11:31.890 --> 01:11:38.260
Just go do that is if you do that at least, you know, four or five, maybe six times in the course of the day, you'll get enough steps in.

01:11:38.270 --> 01:11:39.939
You'll certainly keep yourself in a better mood.

01:11:40.109 --> 01:11:44.069
You'll probably find a bit of energizing and it can in fact, this be that simple.

01:11:44.479 --> 01:11:46.590
Not all health is most of what makes us healthy.

01:11:46.600 --> 01:11:47.619
It's not the gym itself.

01:11:47.619 --> 01:11:50.359
It's just, you know, likely on a daily basis.

01:11:50.560 --> 01:11:50.579
Yeah.

01:11:51.220 --> 01:11:52.670
You know, part of it's just, it's just activity.

01:11:52.840 --> 01:11:54.279
It's just having momentum, it's having movement.

01:11:54.279 --> 01:11:59.460
If you don't move a lot, if you are very sedentary, you feel stuck because you are stuck.

01:12:00.720 --> 01:12:01.609
It's, it's like a child.

01:12:01.619 --> 01:12:05.989
If you have a, if you have a boy and you make him sit in a chair for four hours, he's going to be slumped over and unhappy at a certain point.

01:12:06.539 --> 01:12:07.435
It's how can he not be?

01:12:07.435 --> 01:12:11.199
But, you know, we grow up as adult men and we somehow think that it's dramatically different.

01:12:11.239 --> 01:12:11.694
It's not.

01:12:13.215 --> 01:12:14.564
So it's paradoxical.

01:12:14.574 --> 01:12:16.935
Like I don't have the energy to work out because it'll work out.

01:12:17.005 --> 01:12:20.034
Like I know, but you're going to have to break that limit at some point.

01:12:20.795 --> 01:12:20.965
Yeah.

01:12:20.965 --> 01:12:23.824
And it might start with just getting the chair and go away.

01:12:26.354 --> 01:12:32.654
Alex, you you've built a successful business model as an entrepreneur, uh, in a space where people.

01:12:33.010 --> 01:12:45.149
Like I said, don't last, uh, and you've changed with, I love that you've developed right from being an in person trainer to information online and training that way you you've done this very successfully.

01:12:45.149 --> 01:12:48.609
And I feel like we've barely skimmed the surface on that you've.

01:12:49.494 --> 01:12:52.385
Worked with people from every walk of life.

01:12:53.545 --> 01:12:55.204
You've got so much going on.

01:12:55.654 --> 01:12:57.484
What's next for Alexander Cortez?

01:12:57.505 --> 01:13:02.425
Any, any big projects or I keep saying Cortez, I'm saying that wrong, right?

01:13:02.664 --> 01:13:03.435
No, you're fine.

01:13:03.734 --> 01:13:04.284
Oh, yeah.

01:13:04.284 --> 01:13:04.654
Cortez.

01:13:04.704 --> 01:13:04.885
No.

01:13:05.484 --> 01:13:07.425
What, what is the next big project?

01:13:07.425 --> 01:13:08.114
What are you working on?

01:13:09.704 --> 01:13:10.725
Uh, next big thing.

01:13:10.824 --> 01:13:18.354
I have been writing a book finally about like health fitness, you know, sort of like this philosophy of it.

01:13:18.364 --> 01:13:18.895
So we, uh, have a.

01:13:19.465 --> 01:13:22.185
Yeah, how to take care of yourself, how to make your life better that way.

01:13:22.954 --> 01:13:26.135
Um, you know, that won't be done until next year, but that's, that's been my big thing.

01:13:26.135 --> 01:13:28.904
I think my audience has been asking me for years, you should write a book, you should write a book.

01:13:29.204 --> 01:13:35.034
I've told myself, I'm not writing any book at all until at least like a 10 year mark, which we're already past at this point.

01:13:36.015 --> 01:13:43.585
And I've had enough, you know, not professional success, but like client success where I can say like with a strong degree of certainty, like this is what works, this is what doesn't.

01:13:44.104 --> 01:13:47.005
And also you like, you need the experience to still have your own beliefs.

01:13:47.885 --> 01:13:49.914
I finally started working on that.

01:13:51.064 --> 01:13:52.435
So, you know, next year it'll be 2025.

01:13:53.024 --> 01:13:53.784
And that money gets released.

01:13:53.784 --> 01:13:57.064
It's like trying to put, I'm putting my soul into that one.

01:13:58.555 --> 01:13:58.704
Yeah.

01:13:58.715 --> 01:14:14.564
As of currently newest things came out, I have, I have a few other businesses, uh, an operator helping to launch, I have a coffee coming out in the summer in June, Pistos Cafe, uh, my business partner.

01:14:14.805 --> 01:14:16.744
So there'll be a coffee brand that we're launching.

01:14:16.784 --> 01:14:17.685
I love coffee.

01:14:17.685 --> 01:14:19.914
So this is a natural evolution.

01:14:21.055 --> 01:14:50.725
Offer coffee, uh, and uh, so there's that and then I have a training group which I launched the beginning of this year You know the high energy entrepreneur group Which that's just for men who if you're a father you're a business owner 30 plus Need accountability and coaching and that social accountability social group dynamic enforcement go join that And you know, that's where like I said, that's the group model that I do Yeah, I've worked with clients one on one and I enjoy that.

01:14:50.774 --> 01:14:54.835
I realize for most men They just need a group of guys that just keep them on point.

01:14:54.835 --> 01:15:03.824
It's very fundamental to the milk mission You know trying to be a soloist trying to be by yourself and like, uh, You're gonna be an island, uh, you know by yourself.

01:15:03.864 --> 01:15:29.585
It doesn't really work like that there's a huge myth of that like the idea of the what would you call it like the Young guys use sigma male, you know, like like the lone alpha wolf like Bro, that doesn't exist once you get older you meet anyone that's successful that you admire you look up to It's an older man at 30 plus he Number one he had help really number two or maybe foremost.

01:15:29.595 --> 01:15:30.755
He has relationships with people.

01:15:32.145 --> 01:15:39.354
You know, no one hits the peak of life solely Living your own existence, you know as a hedonist You're going to have relationships.

01:15:39.354 --> 01:15:48.970
You're going to have people that depend upon you You're going to have those along you those one alongside you from journey Like your life is connection that way, you know, a little bit of alpha bullshit.

01:15:48.979 --> 01:15:54.100
It's just that day appeals to guys that are 20, uh, when you're 30, it's just, it's just a funny idea.

01:15:54.699 --> 01:15:59.229
Uh, but you know, relative to the group coaching, I'm sidetracking myself, relative like the group coaching.

01:15:59.430 --> 01:16:01.519
It's like entrepreneur guys, I'm like, yeah, yeah.

01:16:02.130 --> 01:16:15.619
Yeah, like you guys need support and if you can check in with a group every single day, Ask questions and talk to people and everyone, you know shows their physique on friday or monday Whatever it states their goals and you have a resource to draw upon you build you make some online friends.

01:16:15.689 --> 01:16:21.189
That's huge That's absolutely unnecessary for most guys because most men today are lonely by themselves.

01:16:22.670 --> 01:16:26.340
Yeah male loneliness is at an all time high Yeah, that's where that's a real epidemic.

01:16:26.489 --> 01:16:32.479
It doesn't get talked about because the world at large doesn't care about male suffering at all You This is the reality of it.

01:16:34.229 --> 01:16:36.619
Hey Jax, where's the best place for people to connect with you?

01:16:38.079 --> 01:16:41.399
Uh, best place is actually on X, uh, on Twitter.

01:16:42.369 --> 01:16:46.159
Uh, that's, that's where I'm like most socially active directly deeply there.

01:16:46.520 --> 01:16:50.630
A J a underscore Cortez, C O R T E S.

01:16:51.399 --> 01:16:52.770
Uh, and I also have Instagram.

01:16:52.840 --> 01:16:55.619
I have a weekly newsletter that I've published for the last seven years.

01:16:56.399 --> 01:16:56.689
Right.

01:16:57.060 --> 01:17:06.274
So now at least, you know, minimum two newsletters a week, sort of like science, science, uh, Like, you know, scientific breakdowns of just useful studies, like science being useful is what I call it.

01:17:07.104 --> 01:17:09.145
Science based points, you know, strategies for being healthy.

01:17:09.635 --> 01:17:12.114
And then like a Friday newsletter of just health upgrades.

01:17:12.204 --> 01:17:14.564
Just useful stuff to use, you know, tactically.

01:17:15.274 --> 01:17:17.375
Um, and then I have my various products, programs.

01:17:18.215 --> 01:17:21.194
I make myself pretty available, you know, through social media.

01:17:21.845 --> 01:17:27.925
But usually X is the best place to reach me since I can sort of respond live, uh, for my call.

01:17:27.935 --> 01:17:30.845
Like, I can respond any time because, you know, I'm always there.

01:17:32.119 --> 01:17:40.189
So guys, of course, we'll have all of his contact points down in the description and the show notes, whatever platform you're checking this out on.

01:17:40.720 --> 01:17:42.409
That way you can connect with Ajax.

01:17:42.680 --> 01:17:50.350
I feel like we've barely scratched the surface on so many things.

01:17:50.760 --> 01:17:55.310
I think I could spend another hour and a half just picking your brain on in business.

01:17:55.869 --> 01:18:00.979
So guys, if you've got something about the, out of this one and you want to have Ajax back, you need to let me know.

01:18:01.534 --> 01:18:08.994
Uh, I think that he, we could have a wholly different conversation just on entrepreneurship alone and his experiences there.

01:18:08.994 --> 01:18:11.185
So please let me know, give me that feedback.

01:18:11.234 --> 01:18:13.835
I'd love to hear if you want to hear him back now.

01:18:13.835 --> 01:18:18.515
I know you're all just dying to know what Steve Grave Redgrave is known for.

01:18:18.925 --> 01:18:20.975
It's been weighing on you this entire time.

01:18:20.975 --> 01:18:26.024
We were talking, you guessed rowing and the answer is actually rowing.

01:18:26.024 --> 01:18:26.704
Congratulations.

01:18:26.704 --> 01:18:32.755
I'm not too shabby for someone who was unsure about a little trivia.

01:18:32.755 --> 01:18:32.805
Yeah.

01:18:32.949 --> 01:18:34.050
Not, not bad at all.

01:18:35.439 --> 01:18:39.210
Ajax, we've, we've talked kind of around some areas today.

01:18:40.500 --> 01:18:45.539
If our listeners today took nothing else out of this conversation, it doesn't have to be what we talked about.

01:18:45.539 --> 01:18:50.989
If they took nothing else out of today's conversation, what do you want them to hear before you go?

01:18:55.300 --> 01:19:15.609
Yeah, I, I would say for every man listening that if you want to be your highest self and live the life that you could dream of having, you know, the highest level of achievement, success puts your health first, always maintain And that will be your foundation for the rest of your life.

01:19:16.050 --> 01:19:17.020
You have just that one thing.

01:19:17.189 --> 01:19:18.750
It can in fact be that simple.

01:19:18.760 --> 01:19:22.729
There's only two things that I, of everyone I've ever worked with, it's successful.

01:19:23.020 --> 01:19:24.210
There's only two things in common.

01:19:25.329 --> 01:19:26.489
Number one, they follow a schedule.

01:19:26.489 --> 01:19:28.510
They prioritize their time.

01:19:28.569 --> 01:19:29.310
They value their time.

01:19:29.409 --> 01:19:30.289
That's what that represents.

01:19:31.000 --> 01:19:32.250
And number two, they exercise.

01:19:33.439 --> 01:19:34.779
Those are two things every man has in common.

01:19:35.590 --> 01:19:36.180
They're admirable.

01:19:37.039 --> 01:19:38.939
Schedule, priorities, exercise.

01:19:39.869 --> 01:19:42.837
You do that, you have that, everything else, as I said, sky's the limit.

01:19:42.837 --> 01:19:45.244
You Guys for myself for Ajax.

01:19:45.364 --> 01:19:46.885
Thanks for hanging out with us today.

01:19:47.274 --> 01:19:50.215
Be better tomorrow because what you do today and we'll see you on the next one.

01:19:51.314 --> 01:19:57.864
This has been the fallible man podcast your home for everything man, husband and father.

01:19:58.595 --> 01:20:03.784
Be sure to subscribe so you don't miss a show head over to www.

01:20:03.975 --> 01:20:04.244
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